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Marimekko for Target

Original collaboration year — 2016

With a shared passion for bringing joy to everyday life, it’s no wonder we forged a partnership with the iconic Finnish design house. Together with Marimekko, we brought Finnish summers to the States.

Featured looks

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Meet the cast

Special stories and superfans featured in the 20 Years of Design for All campaign.

Anna posing in Marimekko dress

Anna discovered Marimekko while she was studying abroad in Finland, a country that she describes as very quiet—and her total opposite. She found the prints’ bold personality akin to that of her own; a vibrant rebellion and a beautiful way of saying “I deserve to take up space.”

Dominique wearing Marimekko dress

For Dominique, wearing bold clothing became a way of owning her natural beauty and becoming comfortable in her skin. She sees fashion as something that unites us with ourselves and with those around us. It’s something to be shared, and she shares a love of Marimekko with her daughter.

“The colors and the flower print just screamed new life and rebirth. It was a perfect fit.”

—Dominique on matching her daughter for their first Mother’s Day with Marimekko for Target, 2019

Take a look back

Moments from the original collaboration inspired by an eternal-summer state-of-mind.

Our 2016 partnership with Marimekko was inspired by the Finnish summer—a season so short and sweet that it encourages everyone to celebrate and share each moment. Together, we created apparel, swim and items for outdoor living all splashed in iconically joyful and nature-nodding patterns. We also took over New York’s High Line with enormous organically-shaped, Marimekko-printed forms that invited everyone to play, bounce and delight in the open air.

“Iloa jokapäiväiseen elämään.”

—A Marimekko value, joy for everyday life

Marimekko for Target Anniversary Collection

(15 items)


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.