Easter Black-owned or founded brands at Target Grocery Clothing, Shoes & Accessories Baby Home Furniture Kitchen & Dining Outdoor Living & Garden Toys Electronics Video Games Movies, Music & Books Sports & Outdoors Beauty Personal Care Health Pets Household Essentials Arts, Crafts & Sewing School & Office Supplies Party Supplies Luggage Gift Ideas Gift Cards Clearance Target New Arrivals Target Finds #TargetStyle Top Deals Target Circle Deals Weekly Ad Shop Order Pickup Shop Same Day Delivery Registry RedCard Target Circle Find Stores

Target Circle™Target Circle™ Card Target Circle 360™Registry Weekly Ad Find Stores

Pickup & delivery

For New & Expecting Parents

First things first

Help to stay healthy & comfy throughout your pregnancy.

Prep for pregnancy

Pregnancy tests, prenatal vitamins, and more to prep for the journey of a lifetime.

Ease your symptoms

Relieve nausea or reduce marks with these prenatal and post-partum products.

Parenting books

From pre-natal to everyday life, find the right book for your situation.

Rock the bump

Update your mama-to-be wardrobe with maternity wear that matches your style.

Prep for Baby’s arrival

Inspo, tips & more to get you ready for Baby.

Nursery Inspiration

Ideas for decorating Baby’s space.

Newborn Must-Haves

An easy guide to get everything you’ll need.

Best Baby Products

Top-selling goods with glowing guest reviews.

Year of Benefits

Learn how our Baby Registry can help you save during their first year of life.

Freshly dressed

Stock up on the basics (you’ll need a lot of them) & find cute, photo-ready looks.

Baby’s here! Now what?

Products to help make the transition smoother.

Mom Recovery Care

Breastfeeding Supplements

Baby Care

Comfort is key

A nursing bra will keep you comfortable & supported while breastfeeding—with clip-down cups for easy access.

Make parenthood a little easier

with online support & services for new families.

Baby essentials

Everyday items to give everyone a role in caring for Baby.

Create, manage or find a Baby Registry

Celebrate new babies & their caregivers in ways they’ll love.

Say hello to your registry benefits

registry15off

15% off registry completion

Get a Targetcircle™ bonus & save on anything left on your registry.

Free welcome kit

Get started with over $100 worth of samples from favorite baby brands & Target Circle Bonuses shipped to your door. Terms & conditions apply.

Over 20 deals of 20% off

Access exclusive deals for babies & caregivers all year long.

Get top deals, latest trends, and more.

About Us

About Target Careers News & Blog Target Brands Bullseye Shop Sustainability & Governance Press Center Advertise with Us Investors Affiliates & Partners Suppliers TargetPlus

Help

Target Help Returns Track Orders Recalls Contact Us Feedback Accessibility Security & Fraud Team Member Services

Stores

Find a Store Clinic Pharmacy Optical More In-Store Services

Services

Target Circle™Target Circle™ Card Target Circle 360™Target App Registry Same Day Delivery Order Pickup Drive Up Free 2-Day Shipping Shipping & Delivery More Services

Pinterest Facebook Instagram X Youtube Tiktok Terms CA Supply Chain Privacy CA Privacy Rights Your Privacy Choices Interest Based Ads Health Privacy Policy