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Michael Graves for Target

Original collaboration years — 1999–2013

Our first and longest-lasting design partnership began in 1999 with architect and designer Michael Graves. With more than 2,000 memorable items following his innovative Spinning Whistle Teakettle, Graves led the way in elevating the everyday through an inspired balance of form and function.

Featured looks

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Meet the cast

Special stories and superfans featured in the 20 Years of Design for All campaign.

Bobby Berk

Before being the resident design guru on Netflix’s Queer Eye, Bobby Berk was a Michael Graves fan. When Berk discovered Graves’ Target collection as a kid, he realized that design has the power to make people happy. Since then, he’s worked (and succeeded) at bettering lives through great, accessible design.

Donald Strum, Photo courtesy of Michael Graves Architecture & Design

Beginning his profession as an Industrial Designer and model builder for Michael Graves, Donald Strum is now the company’s Principal of Product, Furniture, & Graphic Design. Over the course of his career, Strum has worked on major products and projects—but one of his proudest moments was bringing about the democratization of design through our partnership, in which he was instrumental.

“It’s the way a well-designed tea kettle reminds you to have a cup and slow down.”

—Bobby Berk on design, 2019

Take a look back

Moments from the original collaboration— wrapped buildings and radical ideas.

Michael Graves and the Washington Monument.

Design for All and our collaboration with Michael Graves started with a building. In 1997, Target helped fund a restoration of the Washington Monument. We enlisted the legendary designer and architect, Graves, to come up with an innovative alternative to hiding the 555-foot structure under unsightly scaffolding. His solution, a grid of electric blue fabric that exaggerated the building’s pattern and glowed at night, was sensational. Like much of Graves’ work and what would become a pioneering 15-year partnership with Target, the scaffolding was open-minded and open-hearted—something everyone could enjoy.

“I figured, if it’s going to get designed, let’s do it well. So that’s what we did, and I’m happy about it.”

—Michael Graves on mass production design, 2000

Print ads, 1999

Michael Graves for Target Anniversary Collection

(6 items)

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