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Missoni for Target

Original Collaboration Year — 2011

Missoni, the legendary Italian fashion and lifestyle brand, has been at the forefront of international fashion since 1953, the year in which founders Ottavio and Rosita Missoni began creating their revolutionary knitwear fashion. In 1997, their daughter, Angela, became the brand’s Creative Director, infusing the brand with a fresh energy and new ideas—including many successful collaborations. In 2011, we debuted an extremely coveted collection with Missoni, featuring a range of clothing styles and home goods sporting the brand’s iconic zigzags and vivid color combinations. The Missoni madness was truly memorable, and now some of the most sought-after styles have returned.

Featured looks

Heart your favorites so you can quickly add them to your cart on September 14. See all items ›

Meet the cast

Special stories and superfans featured in the 20 Years of Design for All campaign.

Photo courtesy of Colleen Chrzanowski

As soon as Sela grew into the Missoni for Target clothing that her mom bought for her, she wore the colorful zigzags whenever she could—most famously to her preschool class pictures. Seven years later, the timeless pieces hang in her younger sister’s closet. Just as the fashion house founders handed down Missoni to their family, Sela handed down Missoni to hers.

“I must say #MissoniforTarget never looked better.”

—Tweet from @Kiran_Advani, Sela’s mom

Take a look back

Moments from the original collaboration, when Missoni zigzagged into America.

2011 Campaign print ad

Print ad, 2011

Little Marina at New York Fashion Week, 2011

Our 2011 Missoni partnership set the public abuzz. The collection campaign included a ’60s-inspired TV spot featuring Margherita Maccapani Missoni, the granddaughter of the brand’s founders, and also debuted a fantastical new face—Little Marina. The 25-foot Italian fashion blogger and Missoni superfan was flown to New York Fashion Week where she covered the Missoni for Target collection, attended events, tweeted and interacted with people in real time. Marina made such a supersized impression that, at the height of it all, she was almost as popular as the collection itself.

“Dear Missoni and Target, Thank you so much for bringing me to #NYFW. This has been the best day of my life. And this party rocks!”

—Tweet from @Marinawithstyle

Missoni for Target Anniversary Collection

(35 items)


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.