New In Beauty
Love what you buy or bring it back You can return any beauty item—even if you opened it—within 90 days with your receipt.

Beauty for all

Brand arrivals founded by passionate women, celebrating diversity & glam.

Violet Voss 
Go-to glitter, luxe faux lashes & more for the glam-obsessed.

Violet Voss –––––

Go-to glitter, luxe faux lashes & more for the glam-obsessed.

Makeup Geek 
Professional makeup that’s totally versatile & cruelty-free.

Makeup Geek –––––

Professional makeup that’s totally versatile & cruelty-free.

The Lip Bar 
A wide variety of shades made to complement all skin tones.

The Lip Bar –––––

A wide variety of shades made to complement all skin tones.

Hue Noir Foundation 
Scientifically-formulated makeup for darker skin with complex hues.

Hue Noir Foundation –––––

21 shades of scientifically formulated foundation, because most skin tones are more than just one hue.

Reina Rebelde
Bold makeup created to celebrate the passion & pride of Latina women.

Reina Rebelde –––––

Bold makeup created to celebrate the passion & pride of Latina women.

EveryHue Beauty
Foundation, moisturizers & more products made for multiethnic women.

EveryHue Beauty –––––

10 shades of foundation, moisturizers & more—made especially for multiethnic women.

Coloured Raine
Bold, matte lipsticks for those who love a pop of color.

Coloured Raine –––––

Bold, matte lipsticks for those who love a pop of color.

HALEYS Beauty
Makeup formulas made from carefully selected, skin-friendly ingredients.

HALEYS Beauty –––––

Makeup (in 31 shades) made from carefully selected, skin-friendly ingredients.

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