Original collaboration year — 2007
Meet the Cast
Special stories and superfans featured in the 20 Years of Design for All campaign.
Fashion influencers Molly and Reese are major fans of Proenza Schouler, and vice versa. The womenswear brand selected the fraternal twins for the campaign as perfect representations of its aesthetic: sophisticated style and youthful energy. Molly and Reese are that and more, each with a unique ability to spin trend into timeless.
Take a look back
Moments from the original campaign that took Target to new places.
In 2007, Target appeared in Europe for the first time with a Proenza Schouler for Target collection pop-up event at Colette, a high-fashion boutique in Paris. Shortly after, the collection was temporarily featured by the NYC-based retailer known for stocking iconic and emerging homegrown designers, Opening Ceremony. Both pop-ups let everyone shop chic at an unbelievable price.
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