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Rodarte for Target

This Anniversary Collection design partner is popular and availability is currently limited.

Three women wearing Rodarte dresses.

Original collaboration year — 2009

Rodarte for Target was an eclectic collection that captured the glamour of its hometown, Hollywood. The aesthetic blend of high fashion, modern femininity and the West Coast is as captivating now as it was then.

“What you’ll notice is an amazing eye for detail. It’s very feminine, yet very modern.”

—Joshua Thomas, Target Communications, interview with WWD Magazine, By Sharon Edelson, August 5, 2009

Take a look back

Moments from the original collaboration that made a Hollywood scene.

Sisters Kate and Laura Mulleavy are the wildly imaginative leading ladies behind Rodarte whose artistic aesthetic stems from their SoCal roots. Our 2009 ad campaign evoked scenes of cinema and the collection gave women all over America an affordable taste of Tinseltown.

“Who else remembers Rodarte for Target? That line was EVERYTHING to 16-year-old me!”

—Kailey Flyte @mermaidensblog

Rodarte for Target Anniversary Collection

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.