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Rodarte for Target

Original collaboration year — 2009

Rodarte for Target was an eclectic collection that captured the glamour of its hometown, Hollywood. As some of it returns, the aesthetic blend of high fashion, modern femininity and the West Coast is just as captivating.

Featured looks

Heart your favorites so you can quickly add them to your cart on September 14. See all items ›

“What you’ll notice is an amazing eye for detail. It’s very feminine, yet very modern.”

—Joshua Thomas, Target Communications, WWD Magazine with Sharon Edelson, 2009

Take a look back

Moments from the original collaboration that made a Hollywood scene.

Sisters Kate and Laura Mulleavy are the wildly imaginative leading ladies behind Rodarte whose artistic aesthetic stems from their SoCal roots. Our 2009 ad campaign evoked scenes of cinema and the collection gave women all over America an affordable taste of Tinseltown.

“Who else remembers Rodarte for Target? That line was EVERYTHING to 16-year-old me!”

—Kaley Flyte @mermaidensblog

Rodarte for Target Anniversary Collection

(18 items)

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.