Original collaboration year — 2009
“What you’ll notice is an amazing eye for detail. It’s very feminine, yet very modern.”
Take a look back
Moments from the original collaboration that made a Hollywood scene.
Sisters Kate and Laura Mulleavy are the wildly imaginative leading ladies behind Rodarte whose artistic aesthetic stems from their SoCal roots. Our 2009 ad campaign evoked scenes of cinema and the collection gave women all over America an affordable taste of Tinseltown.
“Who else remembers Rodarte for Target? That line was EVERYTHING to 16-year-old me!”
Get it fast