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Stephen Sprouse for Target

Original collaboration year — 2002

The summer of 2002 took on a pop meets punk vibe with high-voltage, graffiti-spattered artistry. Our design partner, New York renegade Stephen Sprouse, unleashed his signature aesthetic—and his exciting, in-your-face patriotic collection did not disappoint.

Featured looks

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Meet the Cast

Special stories and superfans featured in the 20 Years of Design for All campaign.

members of Skate Kitchen
Members of Skate Kitchen

Just like Stephen Sprouse once did, Skate Kitchen sends energy rumbling through the streets of New York City. The all-female collective is a supergroup of skaters and a creative force that sprung up out of support for one-another. Each member has a unique story, style and skills that inspire kids in all kinds of ways, all across the country.

“Stephen loved that a kid in Indiana or Iowa now had the same access to fashion, music, and art as kids in New York City and Los Angeles.”

—Brad Sprouse, Stephen’s brother

Take a look back

Moments from the original collaboration when the Duke of Day-Glo took Target.

Dubbed “The Duke of Day-Glo” by many, Stephen Sprouse has been credited as the pioneer of uptown sophistication meets downtown punk-pop sensibility. Sprouse was also known to be hands-on in his creative processes—so much so that he would literally draw on himself. His eccentric and electric approach was no different with our collaboration, as he can be seen unexpectedly jumping into our original campaign TV commercial.

Sprouse Target Ad
Print ad, 2002

Stephen Sprouse for Target Anniversary Collection

(9 items)

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