Toys

New & featured

Up to 50% off

select toys*

25% off

Polly Pocket toys*

Up to 40% off

outdoor toys, games & sports gear*

20% off

select Barbie toys*

New
Top Toys of the season

Look no further, the most-wanted list is here.

Top Toys you can get today
$7.99
Mini Brands Garden Collectible Capsule
Mini Brands Garden Collectible Capsule
$9.99
MGA's Miniverse - Make It Mini Spa
MGA's Miniverse - Make It Mini Spa
$499.99
PlayStation 5 Console (Slim)
PlayStation 5 Console (Slim)
$499.99
Xbox Series X Console
Xbox Series X Console
$34.99
LEGO City Space Science Lab Toy Building Set 60439: Educational STEM Kit for Kids, Laboratory Playset, 560 Pieces
LEGO City Space Science Lab Toy Building Set 60439: Educational STEM Kit for Kids, Laboratory Playset, 560 Pieces
$39.99
LEGO Disney Moana's Flowerpot Buildable Flower Toy and Mini Doll 43252
LEGO Disney Moana's Flowerpot Buildable Flower Toy and Mini Doll 43252
$129.99
LEGO Disney Young Simba the Lion King Fan Disney Collection Building Set 43247
LEGO Disney Young Simba the Lion King Fan Disney Collection Building Set 43247
$34.99
MEGA Pokemon Kanto Region Pokedex Building Kit 322pc: Mega Brands Construction Set for Ages 13+, Enhances Fine Motor Skills
MEGA Pokemon Kanto Region Pokedex Building Kit 322pc: Mega Brands Construction Set for Ages 13+, Enhances Fine Motor Skills
$24.99
Star Wars Darth Vader Action Figure with Role Play Mask, Science Fiction Toy for Ages 5+
Star Wars Darth Vader Action Figure with Role Play Mask, Science Fiction Toy for Ages 5+
$24.99
Cool Maker Go Glam Nail Studio
Cool Maker Go Glam Nail Studio
$19.99
Kinetic Sand Squish Motion Set
Kinetic Sand Squish Motion Set
$179.00
Barbie Dreamhouse Pool Party Doll House with 75+ pc, 3 Story Slide: Adult Assembly, Fits 12 Inch Dolls, BPA-Free
Barbie Dreamhouse Pool Party Doll House with 75+ pc, 3 Story Slide: Adult Assembly, Fits 12 Inch Dolls, BPA-Free
$109.99
Hot Wheels City Ultimate Garage Playset: Plastic Toy Vehicle Set, Includes Car, Non-Powered, Adult Assembly Required, Ages 4+
Hot Wheels City Ultimate Garage Playset: Plastic Toy Vehicle Set, Includes Car, Non-Powered, Adult Assembly Required, Ages 4+
$39.99
NERF N Series Infinite Blaster
NERF N Series Infinite Blaster
$35.99
Baby Alive Crawl N Play Baby Doll Harper: Interactive Toy for Kids, Blonde Hair, Blue Eyes, Requires 4 AA Batteries, Ages 3+
Baby Alive Crawl N Play Baby Doll Harper: Interactive Toy for Kids, Blonde Hair, Blue Eyes, Requires 4 AA Batteries, Ages 3+
$35.99
Baby Alive Crawl N Play Baby Doll Tilly: Requires 4 AA Batteries, 13.5" Black Hair, Brown Eyes, Ages 3+
Baby Alive Crawl N Play Baby Doll Tilly: Requires 4 AA Batteries, 13.5" Black Hair, Brown Eyes, Ages 3+
$35.99
Baby Alive Crawl N Play Baby Doll Katie
Baby Alive Crawl N Play Baby Doll Katie
$52.99
Hot Wheels Ultra Shark Car Wash Playset: Plastic Toy Vehicle Set, 1:64 Scale, Includes Car, 55 Pieces, Ages 3+
Hot Wheels Ultra Shark Car Wash Playset: Plastic Toy Vehicle Set, 1:64 Scale, Includes Car, 55 Pieces, Ages 3+
$29.99
FAO Schwarz Throwback Toys Mystery Vending Machine
FAO Schwarz Throwback Toys Mystery Vending Machine
$99.99
LEGO Star Wars Creative Play Droid Builder, Star Wars Toy Set 75392
LEGO Star Wars Creative Play Droid Builder, Star Wars Toy Set 75392
$49.99
Jurassic World Tyrannosaurus Rex Off-Road Tracker Pack: Action Figure Playset, Ages 4+, 11 Pieces
Jurassic World Tyrannosaurus Rex Off-Road Tracker Pack: Action Figure Playset, Ages 4+, 11 Pieces
$149.99
Imaginext Star Wars Darth Vader Bot: Action Figure, Robot Toy, Ages 3-8, Includes Batteries
Imaginext Star Wars Darth Vader Bot: Action Figure, Robot Toy, Ages 3-8, Includes Batteries
$49.99
Marvel Spidey and his Amazing Friends Dance N' Crawl Spidey
Marvel Spidey and his Amazing Friends Dance N' Crawl Spidey
$349.99
Nintendo Switch OLED Model: Mario Kart 8 Deluxe Bundle
Nintendo Switch OLED Model: Mario Kart 8 Deluxe Bundle

Find your place in Oz

Soar with spellbinding new & exclusive finds from Wicked.

Geek out on Fridays

New & exclusive Fall Geek-Out drops every week through 10/4.

Only at Target, Fall Geek-Out, The Collector's Spot

We have liftoff

The new Pharrell Williams Over the Moon LEGO set is here.

Build on the magic

Create something elevated
with LEGO Wicked sets.

Hi, friends!

Find all the fun, new Ms. Rachel toys, games & more your kiddos will love.

New finds at
The Bullseye Spot

Explore toys, snacks & more to bring the joy of Target home.

Only at Target

The most-wanted toys right now

Hello Kitty toys, meow

Explore priced-right picks so cute you’ll want them all.

Shop favorite brands

All favorite toy brands

Toy Deals

Shop all

QUIKRETE Natural Washed, Screened, and Dried Soft Play Sand for Sandboxes, Landscaping, or Litter Boxes - Beige 50lbs.

$42.99

reg $105.99

Sale

Juvale 720 Pieces Small Halloween Stickers for Kids, Candy Bags, Trick-or-Treat Buckets, Favors, 20 Designs, 36 Sheets

$10.99

reg $14.99

Sale

Tidal Storm Kids' Aqua Blitz Water Blaster 3pk - M

$8.49

reg $9.99

Clearance

Despicable Me 4 Mini Fart Blaster Toy

$6.99

reg $9.99

Sale

RoyalBaby Freestyle Children Kids Bicycle w/Handbrake, Coasterbrake, Training Wheels, and Water Bottle, for Boys and Girls Ages 3 to 4

$159.99 - $219.99

reg $207.99 - $329.99

Sale

5 Surprise Sneaker Mini Brands Series 1

$3.99

reg $7.99

Sale

Top Toys

Shop all

FAO Schwarz Fifth Ave. Handbag & Accessories

$14.99

Polly Pocket Target Bullseye Adventure: Doll Playset, 16 Pieces, Plastic, No Battery Required, Ages 4+

$19.99

MGA's Miniverse Harry Potter Make It Mini Potions

$9.99

MrBeast Lab Cryo Lab Mystery Collector Figure Playset (Target Exclusive)

$39.99

Ms. Rachel Speak & Sing Doll

$29.99

Target Toy Checklane: Pretend Shopping Accessories, Play Money, Toy Cash Register, Batteries Required, Ages 3+

$149.99

Action Figures & Playsets

Shop all

Imaginext Star Wars Darth Vader Bot: Action Figure, Robot Toy, Ages 3-8, Includes Batteries

$149.99

Godzilla x Kong: The New Empire Godzilla Evolved Giant Figure

$22.99

Godzilla x Kong: The New Empire Kong with B.E.A.S.T. Glove Figure

$9.99

Ghostbusters Track and Trap Ecto-1 Toy Vehicle with Slimer Figure

$24.99

Godzilla x Kong: The New Empire Godzilla Evolved Figure

$9.99

Marvel Avengers: Beyond Earth's Mightiest Action Figure Set - 5pk (Target Exclusive)

$24.99

Adaptive Toys

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Little Partners 2-in-1 Folding Learn 'N Slide - Natural

$199.99

Little Partners Learn ‘N Climb Triangle - Knockdown

$199.99

Little Partners Learn 'N Balance Set with 4 Stepping Stones - Natural

$129.99

iPlay, iLearn 3-in-1 Activity Table & Walker

$89.99

LITTLE Bot Ofie Mat x World of Eric Carle Activity Play Center - Caterpillar Pop + Zen Line

$179.99

LITTLE Bot Ofie Mat x World of Eric Carle Activity Play Center - Caterpillar Life + Country Road Nordic

$179.99

Building Sets & Blocks

Shop all

FAO Schwarz Magnetic Tile Set Primay 40pc

$19.99

MEGA BLOKS Fisher-Price Toy Blocks Pink Big Building Bag with Storage 80pc

See price in cart

LEGO DUPLO Classic Brick Box Building Set 10913

$23.99

FAO Schwarz Medieval Princesses Wooden Castle Building Blocks Set - 75pc

$19.99

LEGO Architecture London Skyline Building Set 21034

$25.99

MEGA ABC Musical Train Preschool Building Block Train Toy with Alphabet Blocks for Learning Letters Plus Real Sounds and Music 50pc

$19.99

Collectible Surprise Toys

Shop all

Gabby's Dollhouse Surprise Mini Figure

$4.99

5 Surprise Master Chef Mini Brands Series 1

$9.99

Disney Doorables Multi Peek Technicolor Takeover

$9.99

5 Surprise Mini Brands NBA Mystery Capsule Mini Figures

$7.99

LankyBox Really Big Boxy Mystery Box (Target Exclusive)

$59.99

L.O.L. Surprise! Magic Flyers - Sweetie Fly Lilac Wings

$28.99

Collectible Trading Cards

Shop all

Pokémon Trading Card Game: Mega Collector's Kit

$19.99

Pokemon Trading Card Game: Holiday Calendar

$49.99

Pokémon Trading Card Game: Scarlet & Violet - Stellar Crown Booster Bundle

$27.99

Pokemon Trading Card Game: Trick or Trade BOOster Bundle

$14.99

Yu-Gi-Oh! Trading Card Game 25th Anniversary Tin: Dueling Mirrors

$21.99

Pokemon Trading Card Game: Scarlet & Violet - Shrouded Fable Kingambit Illustration Collection

$18.99

Dolls & Dollhouses

Shop all

Gabby's Dollhouse Purrfect Celebration Playset: 17 Pieces, 3 Years and Up, Requires 3 AAA Batteries

$58.99

Barbie Dreamhouse Pool Party Doll House with 75+ pc, 3 Story Slide: Adult Assembly, Fits 12 Inch Dolls, BPA-Free

$179.00

Our Generation Anita 18" Birthday Party Doll

$25.99

Li'l Woodzeez Toy House with Furniture 20pc - Honeysuckle Hillside Cottage

$49.99

Barbie Dreamcamper Vehicle Playset

$89.99

Our Generation Ember & Elsie 18" Doll & Pet Set

$29.99

Dress Up & Pretend Play

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White Cream Halloween Costume Makeup - Hyde & EEK! Boutique™: Face & Body, Easy Application

$3.00

Kids' Harry Potter Gryffindor Halloween Costume Scarf

$10.00

White Solid Pot Just Add Water Halloween Costume Makeup - Hyde & EEK! Boutique™

$3.00

Black Solid Pot Just Add Water Halloween Makeup with Brush: Hyde & EEK! Boutique™

$3.00

16oz Liquid Fake Blood Halloween Costume Makeup - Hyde & EEK! Boutique™

$5.00

Kids' Harry Potter 2pc Scar Tattoo and Glasses Halloween Costume Accessory Set

$5.00

Games & Puzzles

Shop all

Tapple Game

$14.99

4pk Jigsaw Puzzles 48-100pcs - Gigglescape™

$9.99

Connect 4 Board Game

$9.99

Ceaco Disney: Mickey's Air Balloon Jigsaw Puzzle - 300pc

$7.99

UNO Card Game

$4.99

UNO Show ‘em No Mercy Card Game

$9.99

Kids’ Bikes

Shop all

Huffy Marvel 16" Spider-Man Kids' Bike - Black

$119.99

Huffy Princess 16" Kids' Bike - Purple

$119.99

Huffy Disney Minnie Mouse 12" Kids' Bike - Pink

$109.99

Schwinn Iris 16" Kids' Bike - Purple

$129.99

Huffy Frozen 16" Kids' Bike - White

$119.99

Schwinn Piston 16" Kids' Bike - Black/Blue/Red

$129.99

Kids’ Crafts

Shop all

Halloween Garland Kit - Mondo Llama™

$5.00

Lit Paperboard Pumpkin Kit - Mondo Llama™

$5.00

Paint-Your-Own Canvas with Googly Eyes Jack O Lantern - Mondo Llama™

$5.00

Paint-Your-Own Wood Characters Kit - Mondo Llama™

$5.00

Color-Your-Own Halloween Treat Bag - Mondo Llama™

$5.00

Halloween Craft Stick Character Kit - Mondo Llama™

$5.00

Learning Toys

Shop all

UNO Card Game

$4.99

Munchkin Ocean Squirts Bath Toy 8pk

See price in cart

UNO Flip Card Game

$5.99

Bright Starts Oball Shaker Toy

$3.59

Munchkin Fleet Of Five Boats Bath Toy

$5.29

Fisher-Price Laugh & Learn Wake Up & Learn Coffee Mug

$5.59

reg $6.99

Sale

Outdoor Toys

Shop all

B. toys Sensory Balance Beams for Active Play Balance and Build Set

$37.99

Little Tikes Toy Sports T-Ball Set - Red

$15.99

Razor 24V Dirt Quad SX McGrath Powered Ride-On - Green

$459.99

Bunch O Balloons Reusable Water Balloons - 6pk

$8.99

Little Tikes My First Slide - Red/Blue

$34.99

Bunch O Balloons Tropical Party Rapid-Filling Self-Sealing Water Balloons by ZURU - 8pk

$19.99

Riding Toys, Scooters & Hoverboards

Shop all

Radio Flyer Scoot 2 Scooter - Red

$31.49

Razor A 2 Wheel Kick Scooter

$29.99

Jetson Pixel Hoverboard - White

$149.99

Schwinn Iris 16" Kids' Bike - Purple

$129.99

Little Tikes Cozy Coupe

$54.99

Razor A+ 2 Wheel Scooter with LED Lights

$49.99

STEM Toys

Shop all

MAGNA-TILES Clear Colors 37pc Set

$59.99

Educational Insights GeoSafari Jr. Rocknoculars

$14.59

Thames & Kosmos Mega Cyborg Hand STEM Experiment Kit

$21.59

reg $26.99

Sale

National Geographic Light Up Air Rockets Activity Set

$20.49

Discovery #Mindblown Solar Robot Creation STEM Science Kit 190pc

$14.99

National Geographic Glow-in-the-Dark Marble Run - 50pc

$24.99

Stuffed Animals

Shop all

Squishmallows 11'' Lemon Cow Plush (Target Exclusive)

$11.99

Dinosaur Weighted Plush Kids' Throw Pillow Pink - Pillowfort™

$20.00

Squishmallows 10" Bluey Hugmees Plush

$9.99

Dinosaur Weighted Plush Kids' Throw Pillow Green - Pillowfort™

$20.00

Rainbocorns Puppycorn Surprise Series 8 Scent Surprise

$9.99

Target 10'' Bullseye Plush Dog (Target Exclusive)

$9.99

The Bullseye Spot

Shop all

Target Reusable Bag Shopping Basket Tote

$0.99

Haribo Special Edition Candy Mix - 5oz

$1.99($0.40/ounce)

Haribo Candy Special Edition Mix Standup Bag - 9oz

$3.29($0.37/ounce)

Target Toy Shopping Cart

$19.99

Target 10'' Bullseye Plush Dog (Target Exclusive)

$9.99

Target Cash Register + Accessories

$29.99

The Collector’s Spot

Shop all

Hershey's Kisses Milk Chocolate Harry Potter Halloween Candy - 9.5oz

$4.99($0.53/ounce)

Buy 2 for $8 on select chocolate & candies

The Game of Life: Super Mario Edition

$26.99

Hot Wheels Single Pack – (Styles May Vary)

$1.29

Hot Wheels Diecast Cars - 5pk (Colors May Vary)

$5.69

Mini Brands Garden Collectible Capsule

$7.99

Mini Brands Retro Series 1 Collectible Capsule

$7.99

Toddler Toys

Shop all

Swimways Kids' Squirties 2pc

$5.99

Squishmallows 11'' Lemon Cow Plush (Target Exclusive)

$11.99

Target Toy Shopping Cart

$19.99

Squishmallows 10" Bluey Hugmees Plush

$9.99

Play-Doh Party Bag 15pk

$6.59

Target 10'' Bullseye Plush Dog (Target Exclusive)

$9.99

Toy Blasters

Shop all

Stomp Rocket Dueling High-Flying Toy Rocket Double Launch Set

See price in cart

X-Shot Water Fast-Fill Micro Water Blaster Toy 2pk by ZURU

$12.99

Laser X Ultra Double Blasters

$49.99

NERF Fortnite Blue Shock Dart Blaster

$39.99

X-Shot Hyper Gel Large Blaster

$32.00

X-Shot Hyper Gel Medium Blaster

$34.99

Toy Sports

Shop all

Little Tikes Toy Sports T-Ball Set - Red

$15.99

Little Tikes TotSports Basketball Set - Non Adjustable Post

$29.99

Little Tikes Easy Score Soccer Set

$39.99

Little Tikes TotSports Easy Hit Golf Set

$27.99

Franklin Sports Nerf Ball Set - 3pc

$15.19

Koosh Flix Stix

$15.99

Vehicles & Remote Control

Shop all

Monster Jam Official Megalodon Storm All-Terrain Remote Control Monster Truck - 1:15 Scale

$59.99

LEGO Icons Porsche 911 Collectible Car Model Kit 10295

$169.99

DRIVEN by Battat – Small Toy City Vehicle Set – Micro Urban Worker Fleet - 3 pk

$19.99

LEGO Icons Ghostbusters ECTO-1 Car Set 10274

$222.99

Hot Wheels Color Reveal Vehicles - 2pk

$7.99

Cars Color Changers Mack

$19.86

reg $26.49

Sale

Toys

New & featured

Up to50Up to 50% off

25 25% off

Up to40Up to 40% off

20 20% off

NewTop Toys of the season

Top Toys you can get today

Find your place in Oz

Geek out on Fridays

We have liftoff

Build on the magic

Hi, friends!

New finds atThe Bullseye Spot

The most-wanted toys right now

Hello Kitty toys, meow

Shop favorite brands

Toy Deals

Top Toys

Action Figures & Playsets

Adaptive Toys

Building Sets & Blocks

Collectible Surprise Toys

Collectible Trading Cards

Dolls & Dollhouses

Dress Up & Pretend Play

Games & Puzzles

Kids’ Bikes

Kids’ Crafts

Learning Toys

Outdoor Toys

Riding Toys, Scooters & Hoverboards

STEM Toys

Stuffed Animals

The Bullseye Spot

The Collector’s Spot

Up to 50% off

25% off

Up to 40% off

20% off

New
Top Toys of the season

New finds at
The Bullseye Spot