Celebrate the inspiring stories
of AAPI founders & creators.
From a sporting goods brand that invites everyone to play to toys that encourage kindness, there’s a lot to love about this incredible collection from Asian Americans & Pacific Islanders.
Inspired by a holistic Eastern medicine approach, Stephanie Morimoto built Asutra to help you care for yourself on purpose—mind, body and soul—and offer natural solutions for pain relief and better sleep.
I've been on a 20-year wellness journey. I had to retrain myself to prioritize sleep and exercise, put good things in and on my body, and take time for me—and not feel guilty about it.”
Poorvi Patodia created Biena to fill a gap in the market for healthy snack options, combining nutrient-packed foods from her childhood with the crave-worthy flavors found in the snack aisle.
I turned to my Indian roots and realized that the ingredients I grew up with—like chickpeas and lentils—could be used for snacks that are truly delicious AND nutritious.”
Chance supports the idea that if you love the game, play; creating gear that boosts self-confidence, because being yourself is more important (and fun!) than fitting into a box.
I grew up thinking athletes had to look a certain way. If there had been a company encouraging play regardless of my skill-level, gender or race, I would have a different relationship with the game today.”
Seeing a lack of Asian representation in beauty, the fashion designer launched innovative skin care and makeup brand Jason Wu Beauty to embrace diversity and celebrate individuality.
Jason Wu Beauty
As an Asian-American designer, it is great to be able to represent my heritage on such a wide scale. I believe my background and culture has helped foster my design sensibility and work ethic.”
Drawing from her rich Asian heritage, spirituality and culture, Shalini Samtani develops toys that help build emotional intelligence and kindness in children.
Open The Joy
Having spent years in the hospital with a sick child, our family rediscovered our joy through connection and play. I started this company to empower families by converting our learnings into easy and accessible toys.”
Sanzo celebrates flavor in the most authentic way. It’s one of the first Asian-inspired beverages with a clean label, made with real fruit and free from added sugars and artificial flavors.
Available at select stores
I grew up in a small town where we were one of the first Asian families. In many ways, that shaped my vision as I sought to create something that felt like a taste of home but still had universal appeal. ”
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