Discover the stories of these Asian founders & creators
and honor the heritage that inspired this collection of brands and products.
Vincent KitirattragarnDang Foods
On a mission to inspire others to snack healthier, Vincent Kitirattragarn created Dang Foods and named it after his mother, who first encouraged him to create the company after passing down a childhood recipe from Thailand.
Southeast & East Asian food tends to be plant-based, low in sugar and less processed than Western food. My goal is to spread these healthy eating habits here in
America.”Madeline Haydonnutpods
Looking for a non-dairy coffee creamer to level up her cup, nutpods creator Madeline Haydon used the lessons she learned from her parents not just to create a tasty product, but to build a brand inclusive of everyone.
I believe deeply in giving
back to help make the
road easier for the people behind me.”Nikhil Arora Back to the Roots
Inspired by ancient food and farming culture in India, founders Nikhil Arora and Alejandro Velez created Back to the Roots to help a new generation connect to their food and where it comes from.
It was my grandparents’ passion for growing their food and cooking with the freshest ingredients in India that opened my eyes to the magic of gardening.”
Andrew LeeOTIS Dental
Andrew Lee created OTIS Dental as an accessible, affordable solution to Bruxism—a condition that causes him to clench and grind his teeth as a result of
PTSD from a near-death hate crime.As a child of South Korean immigrants, I saw my parents endure countless racially charged attacks. They rose above the hate and taught me to live by the principles of hard work, endurance & integrity.”
Priscilla Tsaicocokind
Asian culture has had a profound impact on modern skincare routines and on cocokind founder Priscilla Tsai, who built a beauty brand with higher standards for ingredients, formulations, environmental impact and customer transparency in mind.
My parents immigrated from Taiwan with nothing and built an incredible life through hard work & determination. They always emphasized staying humble and grounded, and I try to instill those characteristics in my business.”
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