The ultimate guide
to a summer girls’ trip.
Our Black Beyond Measure team handpicked their favorite Target styles and Black-owned or founded brands to get you ready for ESSENCE Fest or your annual road trip.
Prep & pack
Before you go anywhere, you gotta grab the essentials. We’re talking accessories, serums, curl cream and edge-control brushes—plus grab-and-go skincare and stage-side styles.
tees & a duffel
to hold it all.
& Black Girl™
SPF. You're set.
Hydrate & hit the road
Grab all the goodies, gadgets and games you want for sunny days and festivals galore. Iced tea and lemonade quench your thirst—spritzers and rosé start the party.
Curate a playlist of your favorite ESSENCE Festival of Culture™ performers to make the ride there more fun. Dibs on aux cord!