Baby Registry : Target

Baby registry

Create registry
to manage your registry

Say hello to a year of benefits

A year of exclusive deals

Through Target Circle, get access to deals all year long.

Free welcome kit ($100 value)

Once you create a baby registry, you’ll get a free welcome kit filled with all sorts of good stuff for you and baby.

15% off registry coupon

Get a 15% discount on anything left on your registry, 8 weeks before baby’s expected arrival.

Free registry returns

Return or exchange anything from your registry up to one year.
See details

Universal registry

Add the items you want from other websites.

Get started in the Target registry app

Scan barcodes plus easily manage your registry.
Get it on Google Play
Download on the App Store

easy for everyone

1,800 locations

Visit any store to browse or return gifts. And no matter where your friends and family live, chances are there’s a Target store nearby.

order pickup

Your friends and family can shop your list online and pick up their gift at a store near them for free.

free 2-day shipping

Free 2-day shipping on hundreds of thousands of items when you spend $35 or use your RedCard™.

price match guarantee

We’ll match the price if you buy a qualifying item at Target then find the identical item for less at Target.com, select online competitors, or in Target’s or a competitors local print ad.

Helpful tools & more

  • Gift tracking

    See who gave you what, and who you’ve already thanked.
  • Baby registry checklist

    Our smart checklist crosses off items as you build your registry. Take a peek inside the registry and see the list.
  • Group gifting

    Makes it easy for guests to contribute toward larger items.
  • Personalize your page

    Add photos, set a custom URL and more.

Meet Cloud Island

Target’s exclusive brand for your dream nursery

  • baby bedroom
  • baby blanky and stuffed animals
  • living room


Prices, promotions, styles and availability may vary by store and online.

See our price match guarantee.

Registry help

Read our registry FAQs or call our registry experts at 1-800-888-9333 (7 am to 12 am Central)