Baby Registry : Target

Baby registry

Create registry
to manage your registry

a rewarding experience

Free welcome kit

Visit Guest Services to pick up your gift of over $80 worth of coupons & handpicked samples.

15% discount

On everything left in your registry, 8 weeks before baby’s expected arrival.

Baby registry checklist

Our smart checklist crosses off items as you build your registry. Take a peek inside the registry and see the list.

Find your faves from these popular brands

  • Graco®
  • Johnsons®
  • Huggies®
  • Seventh Generation®
  • Fisher Price®
  • Dreft
  • The Honest Company®
  • Munchkin®
  • Evenflo®
  • Aveeno®

Meet Cloud Island

Target’s exclusive brand for your dream nursery

  • baby bedroom
  • baby blanky and stuffed animals
  • living room

helpful tools & more

universal registry

Add the items you want from other websites.

gift tracking

See who gave you what, and who you’ve already thanked.

easy returns

No need to save every receipt. Return gifts for up to a year. Learn more.

group gifting

Makes it easy for guests to contribute toward larger items.

personalize your page

Add photos, set a custom URL and more.

registry app

Scan barcodes plus easily manage your registry.

easy for everyone

1,800 locations

Visit any store to browse or return gifts. And no matter where your friends and family live, chances are there’s a Target store nearby.

order pickup

Your friends and family can shop your list online and pick up their gift at a store near them for free.

free 2-day shipping

Free 2-day shipping on hundreds of thousands of items when you spend $35 or use your RedCard™. See details

price match guarantee

We’ll match the price if you buy a qualifying item at Target then find the identical item for less at Target.com, select online competitors, or in Target’s or a competitors local print ad. See details


Prices, promotions, styles and availability may vary by store and online.

See our price match guarantee.

Registry help

Read our registry FAQs or call our registry experts at 1-800-888-9333 (7 am to 12 am Central)