$6.99 when purchased online
About this item
Highlights
- COLOR & SHINE: This high-pigment, high-care permanent non-drip color for African-American hair features color & shine boosters & up to 100% gray coverage in an anti-drying creme gel with hydrating olive oil.
- GO INTENSE FOR FAST, VIBRANT RESULTS: Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair.
- VIBRANT & CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent & fade resistant dyes to reviving colors, with shampoo-in, spray & conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.
Description
Get the bold hair color you want without damaging your hair with Dark & Lovely Go Intense! Ultra Vibrant Permanent Hair Color. This at-home hair color treatment is great for helping you get the bold color and brilliant shine you want without drying out your hair. The anti-drying creme gel is infused with olive oil to help soften hair, while the bold pigment offers intense results. Great on curly and coarse hair textures, this permanent hair color offers up to 100% coverage of gray hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Sulfate-Free, Dye-Free
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 14350329
UPC: 075285008690
Item Number (DPCI): 063-01-1206
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
intense conditioning creme gel color: 33112 ca - aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, cetearyl alcohol, ethanolamine, steareth-20, toluene-2.5-diamine, ammonium hydroxide, steareth-2, resorcinol, polyquaternium-6, 2.4-diaminophenoxyethanol hcl, parfum/fragrance, ammonium thiolactate, erythorbic acid, m-aminophenol, olea europaea fruit oil/olive fruit oil, edta, thioglycerin, tetrasodium edta. creme developer 1152439 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. extra caring conditioner: 1213520ss4 - aqua/water/eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax/cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, parfum/fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d11932/8. f.i.l. d209745/16. f.i.l. d234847/1.
Shipping details
Estimated ship dimensions: 2.76 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 98 reviews
45% would recommend
22 recommendations
quality: 3.28 out of 5
effectiveness: 3.06 out of 5
value: 3.13 out of 5
Great dye
5 out of 5 stars
Thumbs up graphic, would recommend
Ari - 8 months ago
This is my go to hair dye. I do feel it’s definitely damaging more to use but for box dye very awesome job. Keep in mind for some of y’all that it didn’t work on either y’all had your hair previously box dyed or your hair is too dark or have locs you got to use better quality. I know how dye hair and this works perfectly
Must try
5 out of 5 stars
Thumbs up graphic, would recommend
Apl - 10 months ago, Verified purchaser
Super nervous but I love this color and super easy to use
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Kenya JR - 1 year ago, Verified purchaser
Don’t buy. When I first dyed my hair it was amazing. I waited over a week to relax my hair. And it literally went back to brown. Total waste. I want my money back
1 reply from Soft Sheen Team team - 1 year ago
Hello Kenya JR! We appreciate you sharing a review after trying out the Dark and Lovely Go Intense! Ultra Vibrant Permanent Hair Color. We are sorry to hear your results did not last as long as expected. Frequent shampoos, exposure to sun, pollution, permanent waves, blow-drying, and hair straighteners can cause artificial color to fade. After relaxing the hair, we recommend waiting 2 weeks before or after coloring. After applying a relaxer, you can expect to have some color fade. It may be necessary for you to apply your haircolor every three to four weeks to maintain the desired shade. Apply the color to your hair following the instructions for a touch-up application. This is important because if the haircolor mixture is always applied to the whole head for the full processing time, the hair that has been lightened will become over lightened, which will also cause fading. For more help, feel free to reach us @ 800-442-4643, M-F 9am-5pm EST. Thank you for giving SoftSheen-Carson a try!
Color didnt take!
1 out of 5 stars
Thumbs down graphic, would not recommend
Deia - 2 years ago, Verified purchaser
Slightly tinted my locs. I used two boxes. Huge waste of money and time! Will add a before and after pic. Picture with fresh retwist is after failed coloring.
1 reply from Soft Sheen Team team - 2 years ago
Hi Deia. Thank you for reaching out to Soft Sheen Carson regarding the Dark & Lovely Go Intense Haircolor. We are sorry your results were not what you were expecting and we want to help you. Please call us at 800-442-4643, M-F, 9am – 5:30pm, ET and provide the reference number 21615109. We look forward to hearing from you!
Complete waste of time and money!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Si Nicole - 2 years ago, Verified purchaser
I usually get the Luminous Blonde which works great turning my black hair blonde. I decided to try this one to see if I can get it a lighter shade than the Luminous takes it and my hair didn’t change AT ALL . still completely black. I’m so disappointed that I wasted my money on this and it actually costs more than the Luminous Blonde!
1 reply from Soft Sheen Team team - 2 years ago
Hi Si Nicole, Thank you for reaching out about our Dark & Lovely Go Intense Ultra Vibrant Permanent Hair color. We would like to assist you but need more information. Please contact the professionals at 1-800-442-46443 M-F 9am to 5pm EST.
DO NOT BUY THIS!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Aliyah - 2 years ago
this barely colored my hair i left it in for 30 mins and when i washed my hair ALL the color came out. 0/10 don’t buy it’s just a waste of time and money.
1 reply from Soft Sheen Team team - 2 years ago
Hi Aliyah Thank you for using and sharing your experience with Dark and Lovely Go Intense. We know just how disappointing it can be when the color result is not as expected. We don't know why your hair did not hold the color if it was used on natural brunette hair represented on the box. Feedback from our customers is important to us when making decisions about our products. We appreciate your feedback and will be sharing it with others in our company.
GARBAGE
1 out of 5 stars
Thumbs down graphic, would not recommend
SEST - 2 years ago, Verified purchaser
Pure Garbage. It Continued To Stain My Towels For Weeks But Did Not Cover Any Grey Hair. Must Be Great To Use This Garbage For Tie Dye But Please Do Not Put This In Your Hair! It's Too Bad I Can't Give It Zero Or Less Stars!
1 reply from Carols Daughter team - 2 years ago
Hi SEST! Thank you for letting us know how you feel about Dark and Lovely Go Intense Permanent Haircolor. Feedback from our consumers are important to us when making decisions about our products. We are always looking for ways to improve and expand our line of products to fit the needs of our consumers, so we appreciate the time you have taken to share your feedback with us.
1 reply from Soft Sheen Team team - 2 years ago
HI SEST! Thank you for letting us know how you feel about Dark and Lovely Go Intense Permanent Haircolor. Feedback from our consumers are important to us when making decisions about our products. We are always looking for ways to improve and expand our line of products to fit the needs of our consumers, so we appreciate the time you have taken to share your feedback with us.
Waste of money.
1 out of 5 stars
Paige - 2 years ago
originally posted on softsheen-carson.com
My hair is already brown. Used this and it made my hair darker brown. Must have been some old color or something but I would never waste my money on this again
1 reply from Consumer Care Center team - 2 years ago
Hi Paige! Thank you for sharing your experience with our COLOR GLOSS GOLDEN BROWN ULTRA RADIANT COLOR CRÈME. We understand how frustrating it is when your hair color doesn't turn out as you hoped. Sometimes, you need a higher lifting product to get a brown result. Please give us a call at 800-442-4643M-F 9:00 am – 5:00 pm ET and give reference # 19438857 for further assistance. We look forward to speaking with you!
Dont buy this
1 out of 5 stars
Thumbs down graphic, would not recommend
Rose - 2 years ago
If I could give a negative star, I would. I've been natural for 5 years. If you're thinking about buying this please don't. It broke off my ends I had to take an inch off of my hair from the damage. Just get a professional to dye your hair even if it's just jet black.
Waste of time!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Buy it - 2 years ago, Verified purchaser
This product does not work. To all my natural sistas out there with 4C coiled hair, this is not for you. I highly recommend going to get your hair dyed by a professional. I’d rather pay more money to have it done the right way than wasting my time.
1 reply from Soft Sheen Team team - 2 years ago
Hi there, We appreciate you trying our Dark & Lovely. We would like to assist you please contact us directly at 1-800-442-4643 Monday thru Friday 9am to 5pm EST time and use reference #18792804, we look forward to speaking with you.
Misleading
1 out of 5 stars
Cevans639 - 2 years ago
originally posted on softsheen-carson.com
Bought golden brown and it did not lighten my hair. The pictures on the box is very misleading because it shows the effects of a lightened hair color as a result. I do not recommend because I lost money because of an inaccurate description.
1 reply from Consumer Care Center team - 2 years ago
Hey Cevans639! Thank you for giving Dark & Lovely COLOR GLOSS GOLDEN BROWN ULTRA RADIANT COLOR CRÈME a try. We are sorry that it did not meet your expectations because your hair did not lighten. We appreciate your feedback because we are always looking for ways to improve our products and services. We assure you that we will be passing your comments along to the rest of our team for consideration. We hope that in the near future we create a product that better suits your needs. Please contact us directly if you have any questions @800-442-4643 M-F 9:00 am – 5:00 pm ET
Eh... better hair dyes out there
3 out of 5 stars
Thumbs down graphic, would not recommend
It just could be better - 3 years ago
Doesnt take too well, to be honest it’s better with bleach. but with bleached hair it comes out a little orangey. i chose spicy red though so.
1 reply from Soft Sheen Team team - 3 years ago
Hi there! We apologize you were not satisfied with the results you achieved with Dark and Lovely Go Intense Haircolor. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers are important to us when making decisions about our products. We appreciate your feedback and will be sharing it with others in our company.
Gentle & Smells Good
5 out of 5 stars
LynnC - 3 years ago
originally posted on softsheen-carson.com
Just used Rich black on my hair to darken it up. Came out beautifully. Love the fact it had no strong smell
Not good
2 out of 5 stars
Thumbs down graphic, would not recommend
Shell - 3 years ago, Verified purchaser
Not as described. I left it on longer and my hair barely changed color. I have farm brown hair and in the sun it sorta has a little reddish tint but it has to be really sunny to even notice. Inside my hair is still brown.
1 reply from Soft Sheen Team team - 3 years ago
Hi Shell! Thank you for sharing your experience after using Dark and lovely Go Intense, 66-Spicy Red. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please reach out to us for further assistance at:1-800-442-4643, M-F, 9-5, ET. Please provide reference #15605455. Looking forward to speaking with you. It would be helpful if you could have the product box available when you call.
Okay
4 out of 5 stars
Thumbs up graphic, would recommend
Tiffany - 3 years ago, Verified purchaser
Takes longer than other brands
Very vibrant color
5 out of 5 stars
Thumbs up graphic, would recommend
Dvillal - 3 years ago, Verified purchaser
I have dark brown hair and this is the only hair dye that actually shows the red! I’ve tried so many brands and I now only use this brand. My color is Spicy Red.
Absolutely disappointing
1 out of 5 stars
Beatriz - 3 years ago
originally posted on softsheen-carson.com
I just used this product, NONE gray cover at all, box says 100%
1 reply from Soft Sheen Carson team - 3 years ago
We apologize you were not satisfied with the results you achieved with Soft Sheen Carson Color Gloss. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Gray hair is sometimes resistant to color. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer. If you have tried the extended timing and still need better gray coverage, we suggest using one shade darker. If your hair is over 50% gray and you have been coloring for a number of years, the amount of gray you now have may have increased over time. If you find that you are not getting the same color results as in previous color applications, you may need to use one shade darker to compensate for the lack of pigment in your hair. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out! For stubborn gray you may try Soft Sheen Carson Fade Resist Permanent Haircolor: https://tinyurl.com/v3h2nbn
(no review title)
5 out of 5 stars
Thumbs up graphic, would recommend
Adams - 3 years ago
I loved the way my hair looked/felt
Color is not as represented
3 out of 5 stars
Angeeb19 - 3 years ago
originally posted on softsheen-carson.com
The last pic was from a month ago and the gray is not as evident, but the pics 1 & 2 were today after the application of golden brown. This is very disappointing. How long must I wait to color my hair again? What color would you have suggested? I just wanted to get rid of the gray and freshen up my color. This was not what was represented on the box. I’m willing to try this product again to get my desired color. Please this is not as expected and disheartening
1 reply from CCC team - 3 years ago
Hi Angeeb19! We apologize you were not satisfied with the results you achieved with Dark & Lovely Color Gloss. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected.Gray hair is sometimes resistant to color. For best coverage, please use Dark & Lovely Fade Resist, #377-Sunkissed Brown or #386-Brown Sugar. You can re-color to cover gray 24 hours after the last application, if your hair is in good condition.
Golden brown
1 out of 5 stars
Kyla - 4 years ago
originally posted on softsheen-carson.com
I purchased 2 boxes of this today and it darkened my hair instead of lightening it. I even left it on for 1 hour.
1 reply from SoftSheen-Carson Consumer Care team - 4 years ago
Hi Kyla! Thank you for giving the Dark & Lovely Color Gloss Golden Brown a try and sharing your feedback. We are sorry to hear you results were different than expected. There could be many reasons why your color results are different from what you had hoped. For more help selecting the perfect shade, you may wish to explore our Hair Color Feature on our website or call us @ 800-442-4643 M-F 9am-5pm EST.