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The Doux Press Rewind Curl Retention Shampoo - 8 fl oz - 2 of 4The Doux Press Rewind Curl Retention Shampoo - 8 fl oz - 3 of 4The Doux Press Rewind Curl Retention Shampoo - 8 fl oz - 4 of 4
The Doux Press Rewind Curl Retention Shampoo - 8 fl oz - 1 of 4

The Doux Press Rewind Curl Retention Shampoo - 8 fl oz

$14.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features Aloe Stem, Patau Oil, and Cactus
  • Strengthens and cleanses hair
  • Features the bonding technology of DOUXplex
  • Helps preserve curls and coils
  • For Textured Hair
  • Helps restore moisture balance and helps prevent heat damage

Description

The Doux Press Rewind Curl Retention Shampoo - 16 fl oz - Press Rewind Curl Retention Shampoo from the Press Play Thermal Styling Collection brings curly hair to straight and back again. The shampoo strengthens as it cleanses, using DOUXplex™ bonding technology to restore moisture balance, help prevent heat damage, and preserve curls and coils. It cleanses, detangles, and smooths, leaving hair soft and silky for effortless heat or wash and go styling.
Hair Type: Curly
Product Form: Cream
Beauty Purpose: Strengthening, Basic Cleansing
Net weight: 8 fl oz (US)
TCIN: 89325528
UPC: 850031703810
Item Number (DPCI): 063-05-7104
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: KEEP OUT OF THE REACH OF CHILDREN. HAIR BURNS; ALWAYS KEEP HAIR AWAY FROM SPARKS, OPEN FLAMES, AND EXCESSIVE HEAT. AVOID GETTING INTO EYES. IF CONTACT WITH EYES OCCURS, RINSE THOROUGHLY WITH WATER. FOR EXTERNAL USE ONLY.

Shipping details

Estimated ship dimensions: 6.58 inches length x 9.5 inches width x 2.25 inches height
Estimated ship weight: 0.397 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The product has received enthusiastic praise for its ability to cleanse and hydrate hair, making it a favorite among guests with various hair types. Many appreciate its pleasant scent and effective performance, particularly for maintaining curls and preventing heat damage. The packaging is also noted for its appealing design and functionality. However, some guests experienced issues with the sprayer and desired larger sizes. Overall, it stands out as a versatile and effective hair care solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 142 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    100% would recommend
    1 recommendations
    4 out of 5 stars
    24 October, 2025
    originally posted on The Doux
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    Works great, needs better packaging

    I absolutely love the product but hated the packaging. I had to buy another spray bottle to pour it in because the sprayer stuck on all of the bottles
    MsFlowers
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 September, 2025
    originally posted on The Doux
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    Menopausal hair, Best Shampoo

    I am in menopause and I’ve never had a shampoo that felt like conditioner during and after a wash , it is amazing and it doesn’t tangle your hair . When you reach menopause or have gray hair your hair has a tendency to be more dry . This shampoo provides a balance of a great cleanser plus moisturizer and a clean soft feel afterwards
    TQ
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    21 August, 2025
    originally posted on influenster.com
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    nice scent and works well

    [This review was collected as part of a promotion.] Nice scent and packaging, works well when combined with other products from the same line. Works nicely when straightening textured hair using heat tools.
    chaneldb_9426
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2025
    originally posted on influenster.com
    Image

    ITS THE BEST

    [This review was collected as part of a promotion.] This hair mask is a game-changer! The packaging is sleek and easy to scoop product out without making a mess. The scent is a light, floral fragrance that isn’t overpowering and lingers pleasantly in your hair. The texture is creamy and rich, making it easy to distribute evenly without weighing down my hair. After just one use, my hair felt softer, shinier, and more hydrated. For the price, it’s definitely worth it—affordable while delivering salon-quality results. I also noticed less frizz and more manageability after using it weekly. Overall, it’s a must-have for anyone wanting smooth, healthy hair without breaking the bank. I’ll definitely be repurchasing and recommending it to friends!
    davil6_9044
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 December, 2024
    originally posted on influenster.com
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    Love it!

    [This review was collected as part of a promotion.] I love this product so much. I love how well this works in my hair. But the only thing I don’t like too much is how big the product is. I wish it could be a little bigger. Outside of that I would recommend this to everyone
    edens19_3996
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2024
    originally posted on influenster.com
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    I love it

    [This review was collected as part of a promotion.] The packaging was amazing! Very cute and girly! The overall product itself is amazing! I’ve been using it for a few years now and love everything about it! I was excited to get it because it’s kind of pricey in stores but it’s great
    alexiam29
    Did you find this review helpful?
    5 out of 5 stars
    26 July, 2024
    originally posted on influenster.com
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    Restored Moisture

    [This review was collected as part of a promotion.] This item definitely restored moisture back into my hair. Before this product my hair was very dry. But after as you can see the shine the bounce, my hair is alive again thanks to this product.
    shawntaet1
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 July, 2024
    originally posted on influenster.com
    Image

    Works amazing

    [This review was collected as part of a promotion.] Used the entire line on my hair to wash my leave out while I had a sew in. I love this product so much! It worked so well for me. I would use again. It also smelled great.
    breeej
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 June, 2024
    originally posted on influenster.com
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    Curl Retention Shampoo

    [This review was collected as part of a promotion.] I really love the way this shampoo works and lathers so well. A little definitely goes a long way!!!! It allows for your curls/coils to revert back after you straighten it. It smells just like the other products in the line. It has a very sweet scent out of the bottle but on your hair, the sweetness cuts down. It helps to not make your hair smell burnt after flat ironing.
    ebonip2
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2024
    originally posted on influenster.com
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    No heat damage

    [This review was collected as part of a promotion.] The Doux Press Rewind is a must-have for anyone seeking to turn back the clock on their hair woes. This transformative product not only reverses damage but also strengthens and nourishes hair from within. Its rich formula works wonders on dry, brittle strands, leaving them noticeably softer and more manageable after just one use. Plus, the heavenly scent adds a touch of luxury to your haircare routine. With 'Press Rewind, achieving healthy, youthful-looking hair has never been easier.
    shay2023
    Did you find this review helpful?
    4 out of 5 stars
    7 June, 2024
    originally posted on influenster.com
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    like it

    [This review was collected as part of a promotion.] it is good and i like it. it revived my curls nicely and gave a good cleaning. the scent is nice and light and the product has good packaging. i like it.
    mariahc94
    Did you find this review helpful?
    5 out of 5 stars
    31 May, 2024
    originally posted on influenster.com
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    Safe For Curls

    [This review was collected as part of a promotion.] I love that this shampoo helps protect curls while also providing intense hydration. The pump makes it easy to get as much product out of the bottle as possible. It also smells amazing! I really like this product.
    sadiem73
    Did you find this review helpful?
    3 out of 5 stars
    30 May, 2024
    originally posted on influenster.com
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    Product for that matches my hair type.

    [This review was collected as part of a promotion.] This product works well for my hair type. It wasn't heavy or caused build up. The packaging is easy pump bottle and it can open the product is never wasted. The smell is decent. My hair has a present smell not the iron smell.
    janierak1
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2024
    originally posted on influenster.com
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    Hair felt clean

    [This review was collected as part of a promotion.] Hair felt very clarified after using! Didn’t lather too much but the hair felt super clean and smells nice, sorta has a fresh grape smell in my opinion.
    laneigemakeup
    Did you find this review helpful?
    3 out of 5 stars
    29 May, 2024
    originally posted on influenster.com
    Image

    Mhm

    [This review was collected as part of a promotion.] Want too impressed with this line. Tried it and didn’t like it and that’s my honest opinion. I’ve tried better hair products but this isn’t it, sorry
    libralove
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 May, 2024
    originally posted on influenster.com
    Image

    Loved it!

    [This review was collected as part of a promotion.] This is a great shampoo! It lathers great and really cleans your scalp. It retains your curls and detangles amazingly. The scent is great and the packaging makes it easy to get the product effectively. It’s a great value for the money!
    1 reply from The Doux Customer Service team - 2 years ago
    We love that you’re rockin with our new Press Play Thermal Styling System! You can reach us at customerservice@thedoux.com for all the tips and tricks on our new line!
    cjones901
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2024
    originally posted on influenster.com
    Image

    Smells amazing

    [This review was collected as part of a promotion.] This shampoo left my hair feeling amazing I smells delicious and it felt like it got my hair extra clean! It wasn’t hard to get all of the product out as some shampoos take a while to come out I will be using this an entire set when it’s time for press day!
    franshellec
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2024
    originally posted on influenster.com
    Image

    Doux is awesome

    [This review was collected as part of a promotion.] The Doux Press rewind shampoo has a pleasant smell reminds me of sweet tarts. It cleaned my hair well without leaving it feeling stripped. I have issues with some shampoos making my hair feel limp but this allows my natural curls to pop.
    crystalf152
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2024
    originally posted on influenster.com
    Image

    Good for curls

    [This review was collected as part of a promotion.] This was a good product for my 4b hair. My curls felt protected after using it and I didn’t have the curl damage anxiety that I typically have when straightening my hair. For the process this is definitely a product i will buy again.
    ccpratt
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2024
    originally posted on influenster.com
    Image

    Solid pick

    [This review was collected as part of a promotion.] This product smells very nice not too overbearing. It lathered nicely and rinsed well. It wasn't too heavy on my hair. It really made my curls feel nice.
    foxybeige
    Did you find this review helpful?

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