Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 2 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 3 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 4 of 4
NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 1 of 4

NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 25 Warm Honey - 1.01 fl oz: Contains Hyaluronic Acid, Medium Coverage

$14.99
Skin Undertonewarm
Color25 Warm Honey

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Wonder Your Way: Introducing Make 'Em Wonder Soft Matte Foundation. Our skincare-infused, buildable formula is available in 45 undetectable make up shades. Wear as you please, from the perfect no-makeup makeup look to full glam
  • Skincare-Infused Foundation: Looks like real skin, just smoother, more even, and brighter. Infused with vitamin C, known for its brightening power to make your skin shine, and hyaluronic acid, known for instant hydration and a non-cakey feel
  • Flawless Finish, Barely There Feel: This formula goes hard. Our foundation makeup feels weightless on skin, fade and transfer resistant, sweat-resistant, waterproof & provides all-day shine control. With skin lookin' this good, they'll be guessing all day
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Goodbye catfish, hello skincare-infused foundation! Up to 24H soft matte, buildable coverage that covers everything but feels like nothing. MAKE 'EM WONDER if it’s foundation or if it’s just good skin? This soft matte buildable foundation comes in 45 undetectable shades. A 24H wear skincare-infused formula for instant hydration, even skin tone and all-day comfortable wear.

Apply the foundation using fingers, brush, or a sponge and watch as it blends in seamlessly with your skin! 1-2 dime-sized dots for natural coverage and more for buildable up to full coverage.
Suggested Age: 16 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid, Contains Vitamin C
Color Finish: Matte
Color Palette: Medium Tones
Skin Tone: Tan
Skin Undertone: Warm
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Mattifying, Brightening
Net weight: 1.01 fl oz (US)
Features: Blendable, Sweat-Resistant, Vitamin-Infused, smoothes, Long Lasting
TCIN: 94748645
UPC: 800897275426
Item Number (DPCI): 052-10-1506
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.79 inches length x 1.3 inches width x 3.9 inches height
Estimated ship weight: 1.62 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the ingredients?

submitted by bj - 4 months ago

  • A: Hi there, bj! Thank you for reaching out about our Make 'Em Wonder 24HR Soft Matte Foundation. Our complete ingredients list is listed on our website for your reference. XOXO

    submitted byNYX Cosmetics Team - 1 month ago
    Brand expert

Q: What type of coverage does the foundation provide?

submitted by AI Shopping Assistant - 4 months ago

  • A: It offers medium coverage to enhance skin tone and correct color imperfections.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the age range suitable for this foundation?

submitted by AI Shopping Assistant - 4 months ago

  • A: This foundation is recommended for individuals aged 16 years and up.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What skin tones is this foundation suitable for?

submitted by AI Shopping Assistant - 4 months ago

  • A: It is designed for fair skin tones with a cool undertone.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the form of this makeup product?

submitted by AI Shopping Assistant - 4 months ago

  • A: The foundation comes in a liquid form, making it easy to apply.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What beauty purposes does this foundation serve?

submitted by AI Shopping Assistant - 4 months ago

  • A: The foundation improves skin tone and provides color correction for a flawless look.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated
See all questions (6)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The foundation has received positive feedback for its lightweight feel, buildable coverage, and natural finish, making it suitable for various skin types and occasions. Guests appreciate its ease of application and the variety of shades available, although some have noted challenges with shade matching. Overall, it stands out for its affordability and performance, making it a great addition to any makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3167 reviews
    easy to apply: 3.43 out of 5
    easy to remove: 3.33 out of 5
    long lasting: 3.4 out of 5
    quality: 3.2 out of 5
    value: 2.8 out of 5
    28% would recommend
    7 recommendations
    5 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
    Image

    Breathable

    [This review was collected as part of a promotion.] I have used this thing in my face and I love it because it’s a soft smart foundation, but it really feels light on your skin and he has a nice amount of coverage that still looks like your skin so it feels great
    CarlaC
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 May, 2026Verified purchase
    • Eye color: Black
    • Hair color: Black
    • Skin tone: Medium
    • Skin concern: Dark circles
    • Skin type: Dry

    Magic in a bottle !!

    Nice foundation at a great price
    Akhila
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    BEAUTIFUL FOUNDATION

    [This review was collected as part of a promotion.] I LOVE THIS FOUNDATION. The formula is so nice and creamy. It melts right into my skin. It’s a tad dark but you can barely even notice . It’s gonna be so perfect in the summer . I can’t waitttt
    BrittanyS
    Did you find this review helpful?
    4 out of 5 stars
    22 May, 2026
    originally posted on influenster.com
    Image

    It was alright

    [This review was collected as part of a promotion.] An inexpensive foundation and a good go to but it didn’t wear as nice as other products I have used. I found myself having to reapply because it goes in so thin which is great but wore off quickly. The shade was nice but didnt wear as nicely in my skin.
    MonicaC
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on nyxcosmetics.co.uk
    Image

    Nyx foundation

    [This review was collected as part of a promotion.] This nyx foundation is such a lovely buildable foundation and didn’t make my skin breakout
    Hannahjayne
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Beautiful but I Need a Different Shade

    [This review was collected as part of a promotion.] This was gifted an exchange for my honest review - I may have just a slightly too light shade for me, but the coverage is buildable, and I do feel that my skin still has room to breathe. It feels light on my skin and was easy to apply. I thought that I chose the correct shade, but I believe I need something with a slightly more neutral base instead of cool.
    AnnieR
    Did you find this review helpful?
    4 out of 5 stars
    20 May, 2026
    originally posted on influenster.com
    Image

    Buildable and Blendable Matte Coverage

    [This review was collected as part of a promotion.] I received the matte foundation and it had a matte finish without feeling too heavy! I did end up choosing the wrong shade for my skin tone, but the formula itself blended nicely and wore well throughout the day! Definitely would repurchase again with the correct shade!
    NicoleW
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on influenster.com
    Image

    Full coverage without feeling greasy? Yes please 😍

    [This review was collected as part of a promotion.] This foundation gives a smooth semi-matte finish that works so well for oily and combination skin. It feels lightweight on the face, blends easily, and the size makes it perfect for your makeup bag for everyday touch-ups.
    RenataN
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026Verified purchase
    • Skin concern: Acne, Dark circles, Sensitivity, Redness
    • Skin tone: Medium
    • Skin type: Combination, Oily

    (no review title)

    wears nicely throughout the day, super easy to work with and just an overall good foundation.
    Yani
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    18 May, 2026
    originally posted on influenster.com
    Image

    Matte Finish, Good coverage of red.

    [This review was collected as part of a promotion.] NYX Professional Makeup has a matte finish and is medium coverage. I really like the coverage, if you have aging skin moisturizer before and spritz after is a must. I like that is covers my red and evens out my skin tone. I like that coverage is buildable. It goes on smoothly and dries quickly. it is important to blend it out quickly. I apply with a sponge but a brush might be better. I struggled initially with color matching but found a color that looks very natural. I like that it has a nice finished quality but still keeps skin looking like it has little to no makeup.
    AlexandraO
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on nyxcosmetics.co.uk
    Image

    Don’t sleep on it

    [This review was collected as part of a promotion.] Omg game changer! I’ve swapped from Estée Lauder double wear to this!
    Ash95
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on influenster.com
    Image

    Buildable light weight coverage

    [This review was collected as part of a promotion.] Love the bottle , makes it easy to control how much you use and avoid spills. Very buildable coverage. One coat will cover up blemishes and 2 completely hides them. If you are oily do not forget your setting spray. Transfers easy to be careful. No pungent smell or artificial odor.
    TatyanaL
    Did you find this review helpful?
    3 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    Minimum to full coverage

    [This review was collected as part of a promotion.] With this product a little goes a long way, not much is needed for great coverage but you can build it up if you want a full face. The shade I picked was a little too light so I wish I’d picked the deeper shade but I could definitely add this to my makeup kit for clients.
    1 reply from NYX Professional Makeup team - 21 days ago
    Hi there! We’re glad to hear you’re enjoying the coverage and buildability of Make ‘Em Wonder™ Soft Matte Buildable Foundation. It’s great to know a little goes a long way and that you can still see it being a useful addition to your kit. We also appreciate you sharing your thoughts on the shade match. Thank you for taking the time to leave a review.
    Bri’AsiaM
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on nyxcosmetics.co.uk
    Image

    Amazing everyday foundation

    [This review was collected as part of a promotion.] This is one of my favourite everyday foundations I absolutely love it!
    Michelle J
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on NYX Professional Makeup
    Image

    Mi fav

    [This review was collected as part of a promotion.] Mi favorita mucha overture en verdad fascinate es muy ligers se aplica fácil tapa La Mancha
    Yubibelleza
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on NYX Professional Makeup
    Image

    Excelente base!!

    [This review was collected as part of a promotion.] Muy fluida, buena cobertura y excelente acabado Volvería a comprar
    Lidia
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Great product by Nyx

    [This review was collected as part of a promotion.] This Makeup foundation blends into my skin with the perfect shade as it provides a consistent tone. This product is thin and lightweight. No clogging noted after usage of the product. The color change product is awesome.
    BreiyonS
    Did you find this review helpful?
    4 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Would buy again

    [This review was collected as part of a promotion.] I do like the finish of the foundation it doesn’t fit overly dry and I still feel pretty moisturized underneath and I have very dry skin so it doesn’t make me feel overly dried out
    KevinaD
    Did you find this review helpful?
    4 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Great drug store foundation!

    I was very excited when I heard Nyx was coming out with a soft matte foundation as I have more oily skin. This comes in a huge assortments of shades and looks so beautiful on the skin. The price point you can’t beat. My only complaint would be is that if this isn’t set completely down with powder it tends to break apart especially around my nose area. But if you set this with powder you will get the most full coverage, blurred, beautiful foundation at a comparable price point.
    ChynaW
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Very nice.

    [This review was collected as part of a promotion.] Very nice. I’d say the only thing about it is to be careful with the amount you use cause it is very easy to go overboard. However if you use it lightly it looks really nice and fresh. It stays all day and helps reduce pores. I like it.
    JenniferS
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy