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30 Day MBA : Your Fast Track Guide to Business Success (Paperback) (Colin Barrow)

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The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanation and examples of the "break even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries. This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Volkswagen Group China, Google in China, IKEA, Ford, IBM, and McDonalds. With a range of free online resources for readers to revise and test their knowledge, this bestselling classroom-free guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
Number of Pages: 332
Genre: Business + Money Management
Sub-Genre: Management
Series Title: 30 Day MBA
Format: Paperback
Publisher: Kogan Page Ltd
Author: Colin Barrow
Language: English
Street Date: January 28, 2016
TCIN: 51153619
UPC: 9780749475000
Item Number (DPCI): 248-16-5802
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