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A Quick Start Guide to Online Selling - (New Tools for Business) by Cresta Norris (Paperback)

About this item


Number of Pages: 126

Genre: Business + Money Management

Sub-Genre: Sales & Selling

Series Title: New Tools for Business

Format: Paperback

Publisher: Kogan Page

Age Range: Adult

Book theme: General

Author: Cresta Norris

Language: English

Street Date: November 15, 2010
TCIN: 81886850
UPC: 9780749461591
Item Number (DPCI): 247-21-8616
Origin: Made in the USA or Imported


Anyone with access to a broadband connection can make money online. Unlike "brick and mortar" business, the online world has low entry costs. Selling products and services online can have major advantages for businesses, leading to increased profitability and lower costs.

In this book, new media marketing specialist Cresta Norris explains the fundamentals of online selling, the advantages of doing so, what to consider when creating an online shop, and the pitfalls to avoid. She explains online payments, creating an online shop, search engine optimization, pay-per-click advertising, distance selling, online trading, fulfilling customer orders, and planning for e-commerce. She also includes an array of international case studies.

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Get it by Wed, Jan 27 with free Standard Shipping

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Estimated ship dimensions: 1 inches length x 5.12 inches width x 7.9 inches height
Estimated ship weight: 0.33 pounds
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