New ACT Kids Anticavity Fluoride Toothpaste is specially developed just for kids. It strengthens and protects developing teeth and helps prevent cavities. The toothpaste comes in an easy-to-use stand up tube featuring a flip-top cap. Parents will love knowing that their kids' teeth are clean and strong, and kids will love the flavors developed just for them. When kids are motivated to brush their teeth, at least one thing is a whole lot easier for parents!