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Activation Imperative : How to Build Brands and Business by Inspiring Action (Hardcover) (William Rosen
About this item
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
Number of Pages: 203
Genre: Business + Money Management
Publisher: Rowman & Littlefield Pub Inc
Author: William Rosen & Laurence Minsky
Street Date: November 29, 2016
Item Number (DPCI): 248-27-9866
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