:

product description page

Activation Imperative : How to Build Brands and Business by Inspiring Action (Hardcover) (William Rosen

Activation Imperative : How to Build Brands and Business by Inspiring Action (Hardcover) (William Rosen - image 1 of 1

About this item

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
Number of Pages: 203
Genre: Business + Money Management
Format: Hardcover
Publisher: Rowman & Littlefield Pub Inc
Author: William Rosen & Laurence Minsky
Language: English
Street Date: November 29, 2016
TCIN: 51632585
UPC: 9781442257047
Item Number (DPCI): 248-27-9866
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$42.00

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.