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$9.99When purchased online
About this item
At a glance
Clean
Cruelty Free
Natural
Highlights
- Uses sodium bicarbonate to break down the proteins that cause stains, while activated coconut charcoal draws these stains out.
- Fast AF teeth whitening in just 1 minute! Eliminates stains caused by coffee, wine, and other foods you can’t live without.
- Teeth-whitening from anywhere, and anytime. Simply twist and brush.
- It’s the perfect companion to carry around in your pocket, car, purse, bathroom drawer or wherever else you need it.
- It’s all natural! Free from chemicals, artificial flavors, and colors.
Specifications
Suggested Age: Adult Use Only
Health Facts: Paraben-Free
Product Warning: Eye irritant
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Whitening Unit, Whitening Gel
Material: Plastic
Battery: No Battery Used
TCIN: 79483295
UPC: 857449008353
Item Number (DPCI): 049-09-3078
Origin: Made in the USA
Description
The Active Wow 24K White Easy AF On The Go Charcoal Teeth Whitening Pen is the perfect companion for your busy schedule. Our charcoal whitening pen uses a specialized natural charcoal formula to delicately dismiss years of stains caused by coffee, wine, and other foods you can't live without. With a single swipe, your smile will be so white you’ll want to share it. Our natural charcoal formula effectively deletes stains beneath the surface and is gentle on the enamel.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Natural
Products that have an unqualified or qualified on-pack marketing claim for natural.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
food grade glycerin, sodium bicarbonate, carbomer, polysorbate 20, sodium hydroxide, potassium sorbate, punica granatum extract, anthemis nobilis flower extract, organic coconut charcoal, food grade mint oil
Shipping details
Estimated ship dimensions: 6 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: will the product still be effective if I brush my teeth afterwards? also is there a film at all after application?
submitted by thatgirl - 7 months ago
A: Yeah its just as effective, but let it stay on your teeth for at least a few mins.
submitted byPPC - 6 months ago
Q: Can I use this although I have a crown? Only asking because I was once told that teeth-whitening products can damage crowns.
submitted by Cait - 2 years ago
A: Hi Cait, thanks for being in touch. It’s always recommended to speak with your dentist if you have concerns before attempting any DIY teeth whitening. Our whitening pens are formulated for natural teeth.
submitted byActive Wow - 2 years agoBrand expert
Q: Is this pen considered gluten free?
submitted by Sarah - 2 years ago
A: Hi Sarah, thanks for your inquiry. We do not include ingredients with gluten in our products. The possibility of exposure to gluten is unlikely but could happen as our lab is not certified gluten free. But note that we do not use ingredients that include gluten. We always advise that you either consult with your doctor, or discontinue if you have a reaction.
submitted byActive Wow - 2 years agoBrand expert
Q: Will this make my teeth sensitive and break down my enamel?
submitted by Neel - 2 years ago
A: Hi Neel, thanks for your feedback. Our Charcoal Pen is great for sensitive teeth as it does not contain ingredients that can cause sensitivity. However, everyone is different so it's best to do a patch test. No, this charcoal formula will not break down enamel. Let us know if you have any more questions!
submitted byActive Wow - 2 years agoBrand expert
Q: Can you use the pen while having braces
submitted by Adrianna - 2 years ago
A: Hi Adrianna, many customers have used it with braces before and have seen great results. We would advise to use it with caution as the product does help to white over time so underneath the bracket may not be able to be reached.. I would suggest consulting with your dentist first.
submitted byActive Wow - 2 years agoBrand expert
Q: How long does the whitening effect last on your teeth after use?
submitted by Addyson - 2 years ago
A: Hi Addyson, thanks for reaching out! Teeth whitening is really only semi-permanent as you continue to drink tea/coffee/wine and other stain causing foods and drinks. Eventually teeth will go back to how it used to be, unless you keep touching up which we would suggest to maintain your smile.
submitted byActive Wow - 2 years agoBrand expert
Q: With once-a-day daily use, how long will the product last?
submitted by Ben - 2 years ago
A: Hi Ben, thanks for reaching out. Depending on how much gel you use per session it can be used 10 - 15 times! Let me know if you have any more questions.
submitted byActive Wow - 2 years agoBrand expert
Q: How many pens does it include?
submitted by - 3 years ago
A: Hi Luis, Our Teeth Whitening Pen includes 1 pen. Let me know if you have any more questions!
submitted byActive Wow - 3 years agoBrand expert
Q: How long does it last?
submitted by E - 3 years ago
A: Hi, our Teeth Whitening Pen has a 2 year expiry. Let me know if you have any more questions!
submitted byActive Wow - 3 years agoBrand expert
This product is featured in a recent Target Finds story
4.5 out of 5 stars with 548 reviews
93% would recommend
329 recommendations
value: 4.53 out of 5
quality: 4.6 out of 5
effectiveness: 4.59 out of 5
Works well!
5 out of 5 stars
Would recommend
Laura - 5 months ago, Verified purchaser
I tried other brands but I like active wow the most. It stays on my teeth very will and I don’t feel like that I am swallowing the gel after I applied it on my teeth.
Works Wel!
5 out of 5 stars
Would recommend
review - 5 months ago, Verified purchaser
it’s good and works well!!
its good ig
3 out of 5 stars
Would recommend
good ig - 6 months ago, Verified purchaser
didnt whiten a ton, but there was a slight difference
Great price and great product
5 out of 5 stars
Would recommend
Courtney - 7 months ago, Verified purchaser
LOVE this product! Could tell a difference after the first use and it didn’t leave a weird residue after using. Will definitely be purchasing again.
1 reply from Active Wow team - 6 months ago
Amazing!
Working good so far!
5 out of 5 stars
Would recommend
demccale - 8 months ago
I just received this a few days ago and started using it. As of right now it seems to be helping so far! I have already started noticing a slight difference! I can't wait to see what time will tell!
Ms.
1 out of 5 stars
Would not recommend
Barbie - 8 months ago, Verified purchaser
Can twist for several minutes no product comes out
1 reply from Active Wow team - 6 months ago
Sorry about that:(
Definitely works!
4 out of 5 stars
Would recommend
Amang - 9 months ago, Verified purchaser
I noticed product started working almost immediately. A few days in I was already getting compliments on how white my teeth were. Only dislike is the twisty tube the product comes in. Definitely malfunctions and now that I’m in the middle of the product it’s hard to get the product out
Sparkly White Teeth Whitening Pen
1 out of 5 stars
Would not recommend
- 9 months ago, Verified purchaser
As per the instructions, after twisting the bottom of the gel pen for merely a week and a half, the charcoal mint gel no longer appeared on the brush tip. I assume that this product allows for applications that would exceed the above-stated amount of time? Perhaps the gel had dried up within the pen? Please advise.
1 reply from Active Wow team - 6 months ago
Sorry that it didnt work for you....
Dont buy this it dont work
1 out of 5 stars
Would not recommend
Lexi - 9 months ago, Verified purchaser
This product don’t work don’t waist your time I bought 2 of them used all of it never not any results
Thumbs down
1 out of 5 stars
Would not recommend
Ezy - 9 months ago, Verified purchaser
Doesn’t work. Used as directed. 2 times a day for a week straight and didn’t see results.
Not...
1 out of 5 stars
Would not recommend
Dreea - 9 months ago, Verified purchaser
Doesn’t work for me ..
Great product!
5 out of 5 stars
Would recommend
Sue - 10 months ago, Verified purchaser
Great product! I would purchase again
Nice product
5 out of 5 stars
Would recommend
zoomr - 10 months ago
Trying this out, seems to be legit. Very easy to use and tastes nice too!
Love it
5 out of 5 stars
Would recommend
IQ - 10 months ago, Verified purchaser
I love this whitening pen . You can see the difference from its first use. Easy to use .
It works!
5 out of 5 stars
Would recommend
Juan67 - 10 months ago, Verified purchaser
I noticed a difference right away!
1 reply from Active Wow team - 10 months ago
So happy to hear this!
great product!
5 out of 5 stars
Would recommend
Vannoy Roberta - 10 months ago
have been using it for three days and already see a big difference!
1 reply from Active Wow team - 10 months ago
So great to hear :)
Love!
5 out of 5 stars
Would recommend
Ile_x3 - 10 months ago
I love how accessible this pen is. I leave one in my purse and I have another in my bathroom that is part of my nightly teeth care routine. It works with consistency! The ingredients are all natural and non-harmful making me feel comfortable to use. I love it and will purchase again!
1 reply from Active Wow team - 10 months ago
Thanks for the great feedback!
Seems ok
4 out of 5 stars
anna - 11 months ago, Verified purchaser
Only used it once so far. Easy to apply and caused no sensitivity. Need to give it a week to see if this works.
Works but not much product
4 out of 5 stars
Meghan - 11 months ago, Verified purchaser
It does work really well, but the only thing I dislike about it is that there’s barely any product in it. It’ll last maybe a week or 2. And you can’t even twist it up all the way to get the last bit out
Works well
4 out of 5 stars
Would recommend
allyoop123 - 11 months ago, Verified purchaser
I love how easy this pen is to use! 4 stars because I had trouble figuring out the brush head and twist bottom, but once you get the hang of it it’s quick and easy to apply. The product has a nice minty taste and is gentle on my teeth. I noticed results after applying once!