About this item
A group of marketing and advertising attorneys provides a 26-chapter guide for non-lawyers that outlines the law and regulation of advertising and marketing in the UK. They address copyright, trademarks, design rights, and passing off; legal and self-regulatory frameworks, including consumer protection, privacy, and data protection; issues related to celebrities in advertising, children and advertising, comparative advertising, defamation and malicious falsehood, the internet, lotteries and prize promotions, music in advertising, price claims and indications, sponsorship and major events, and the use of common, everyday items in ads; industry issues for alcohol, food, gambling, political advertising, and smoking and vaping; and client/agency contracts, pitching, and the production of commercials. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 352
Genre: Business + Money Management, Freedom + Security / Law Enforcement
Publisher: Kogan Page Ltd
Street Date: September 28, 2016
Item Number (DPCI): 248-34-5418
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