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Adaptive Marketing : Leveraging Real-Time Data to Become a More Competitive and Successful Company

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'Adapt or die' is truly the new norm in 21st century marketing: embrace the big data and use it to your company's benefit or else suffer the consequences. In today's Internet Age, one can drown in the overwhelming amount of data available. How do you determine what is useful and what isn't? How do you use data to target the most relevant audience? Knowing the answers to these questions is crucial and will position your company to build on its relationship with consumers while improving its brand.Since 2014, mobile internet users have outnumbered PC users; the convenience and ubiquity of the mobile device has resulted in more internet users while increasing the availability of data for marketers to use. Adaptive Marketing instructs marketers how to use available data as well as social media to connect to consumers, predict their buying habits, and improve products and service. Consider Netflix, which determined from users' habits that projects involving Kevin Spacey were as popular as those directed by David Fincher; herein lies the hit series House of Cards, created by Netflix based on the data derived from this study.The ability to leverage such innovative techniques into success in today's society is a must. This book will give you guidance on adopting the Adaptive Marketing model to ensure you are not only prepared for this new data world, but crushing the competition. This book provides you with real-life examples on how some of the world's most successful companies and brands are driving fundamental changes to the way they approach marketing.

Number of Pages: 225
Genre: Business + Money Management
Sub-Genre: Marketing / General
Format: Hardcover
Publisher: Palgrave Macmillan
Author: Norm Johnston
Language: English
Street Date: October 1, 2015
TCIN: 50125092
UPC: 9781137462923
Item Number (DPCI): 248-01-0494
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