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Advanced Customer Analytics : Targeting, valuing, segmenting and loyalty techniques (Paperback) (Mike

Advanced Customer Analytics : Targeting, valuing, segmenting and loyalty techniques (Paperback) (Mike - image 1 of 1

About this item

Grisby, a strategic retail analyst and former marketing research director, explains advanced customer analytics for retail and retail-related firms. Organized by typical marketing questions and focusing on consumers, chapters discuss regression and factor analysis; the industry and data uniqueness of retail; understanding and estimating demand; price elasticity and discounts; value marketing communications; forecasting future demand; targeting the right customers; maximizing the impact of mailing; product bundling; estimating time of purchase; investigating the time of product purchase; increasing customer lifetime value; modeling transactions; quantifying the complexity of customer behavior; designing loyalty programs and identifying loyal customers; segmentation; creating targeted messages; recency, frequency, and monetary (RFM) analysis vs. behavioral segmentation; and a marketing strategy that sees customers, not competitors. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 249
Genre: Business + Money Management
Series Title: Marketing Science
Format: Paperback
Publisher: Kogan Page Ltd
Author: Mike Grigsby
Language: English
Street Date: October 28, 2016
TCIN: 51529536
UPC: 9780749477158
Item Number (DPCI): 248-22-6353
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$33.20
MSRPwas $34.95

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