product description page

Advanced Marketing Management : Principles, Skills and Tools (Paperback) (Nikolaos Dimitriadis & Neda

MSRPReg: $49.95 Save $5.03 (10% off)
shipping not available
free order pickup not available
not sold at Atlanta Edgewood

about this item

Seasoned marketers worldwide are facing ever-changing media, complicated customers and over-promising new technologies. Additionally, they seem to be fighting this professional battle against people who were never formally trained in marketing; teenagers have become social media masters, technology-based startups disrupt traditional channels, and entrepreneurs can build unicorn brands seemingly overnight. Advanced Marketing Management will prepare students for this new world of marketing.

Enriched with real-world examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners wanting to succeed as modern marketers.

more to consider

  • Addressing Challenges Latinos/As Encounter With the Libre Problem Solving Model : Listen, Identify,


  • Adventures in Odyssey : The Search for Whit (Unabridged) (CD/Spoken Word) (Tommy Nelson)


  • Adult ADHD : How to Succeed As a Hunter in a Farmer's World (New) (Paperback) (Thom Hartmann)


  • ABCs of How We Learn : 26 Scientifically Proven Approaches, How They Work, and When to Use Them


  • Advanced Public Speaking : A Leader's Guide (Hardcover) (Michael J. Hostetler & Mary L. Kahl)



  • SheaMoisture® Mongongo & Hemp Seed Oils High Porosity Moisture-Seal Shampoo - 13 fl oz


  • 2018 TF Publishing Desk Calendar

  • Employment Discrimination (Paperback) (Joel Wm. Friedman)


  • Thousands : Poems (Paperback) (Lightsey Darst)


  • Love Print Throw Pillow Collection - Surya

    $25.49 - $33.99

from the manufacturer

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.