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Advances in Advertising Research : Extending the Boundaries of Advertising (Reprint) (Paperback)

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About this item

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Edition: Reprint
Genre: Business + Money Management
Series Title: European Advertising Academy
Format: Paperback
Publisher: Springer Verlag
Language: English
Street Date: November 18, 2016
TCIN: 52000176
UPC: 9783658140908
Item Number (DPCI): 248-39-3356
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