Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Advantage® Non-GMO* infant formula contains DHA, lutein, and Vitamin E. The formula supports growth, brain, and eye development and has the prebiotic 2'-FL HMO** like that found in breast milk. Prebiotics help aid digestion and immunity by encouraging the growth of naturally occurring beneficial bacteria in the digestive tract. Advantage is produced in Vermont and Ohio. Dairy ingredients are sourced from one of the leading dairy markets, including the United States, Canada, and New Zealand. *Ingredients Not Genetically Engineered **Prebiotic similar to that found in breast milk. Not from human Milk ***Similac PRO-ADVANCE® is a trademark of Abbott Laboratories. Up&Up Advantage® Infant Formula is NOT made by or affiliated with Abbott Laboratories. Up&Up Sensitivity® Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac PRO-SENSITIVE®. Sensitivity® is a registered trademark of PBM Products, LLC. ****No significant difference has been shown between milk derived from rbST-treated AND NON-rbST-treated cows
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
See how we make shopping for wellness even easier.
This is fantastic. SO MUCH MORE AFFORDABLE. We transitioned from the “fancy name brand” in a silver can and our son has had no issues. There are a few things about packaging that are FANTASTIC.
First, there’s a little tab. Pull it and it pulls off a thin line of the plastic with all of the foil. No weird pieces of foil left over. Plus, it detaches the scoop which isn’t buried in tons of formula.
THEN, as if they are friggin’ geniuses, THEY CREATE A SLOT TO HOLD THAT SCOOP SO IT DOESN'T KEEP FALLING IN.
I know packaging is a second to it being a great formula, but that’s a truth, too.
Highly highly recommend
Product is great but the container is always broken
5 out of 5 stars
JessicaH - 1 month ago, Verified purchaser
Formula was originally used to supplement breastfeeding (1-2 formula bottles per day) and we have had no issues with the baby spitting up or getting gassy. Only issue I have is not formula related, but every time I have order, the container is broken- the lid hinges are broken so the lids do not stay on and the 'safety seal' on the front is torn (but the seal around the powder is intact). I have to transfer the formula powder to another container every time.
My daughter seems to do fine with this formula but we keep finding small brownish hard balls in it. At first we passed it off but we keep finding them in new containers we buy. Don't know what they are but it's gross
I don't understand any of these negative reviews! I have been using this formula for the past 10 months. First I used it to supplement after running out of similac pro-advance samples and then transitioned to just this at 7 months after i stopped breastfeeding. I've never had any clumps or any issues and I've purchased at least 40 of these containers. I've compared the ingredients to similac pro-advance and it is the same quality for literally a fraction of the price. if you've been contemplating getting this stop!
Love this formula! As first time parents, we started with the "name brand" formula but something had to give considering the price. After many hours of research, we decided to give Target's brand a try and we have not looked back since! Our baby did not even notice the switch and the price point is so much more affordable for practically the exact same thing!