Advantage Powder Infant Formula - up & up™

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Advantage Powder Infant Formula - up & up™ - image 1 of 4
$19.99When purchased online

About this item

Highlights

  • Compare to Similac PRO-ADVANCE Infant Formula
  • With DHA (Omega-3), Lutein, Vitamin E, plus prebiotic 2'-FL HMO
  • No artificial growth hormones, non-GMO, gluten free
  • Complete nutrition for your baby's first year
  • SNAP eligible with SNAP participation; in store only

Specifications

Contains: Soy, Milk

Baby Formula Focus: Growth Support, Eye Development, Brain Development

Base Ingredient: Milk

Dietary Needs: Gluten Free, Kosher, Certified Gluten Free

Form: Powdered

State of Readiness: Mix

Package Quantity: 1

Age Stage: Infant

Net weight: 35 Ounces

Beverage container material: Plastic

TCIN: 70000043
UPC: 683744963475
Item Number (DPCI): 007-09-0442
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Compare to Similac PRO-ADVANCE Infant Formula. Up&Up Advantage Baby Formula Powder with Iron is specially crafted for babies ages 0-12 months. Made to be closer to breast milk with prebiotic 2'-FL HMO for infant immune support, plus DHA, Lutein and Vitamin E for brain and eye development: Complete nutrition for your baby’s first year. No artificial growth hormones. Similac PRO-ADVANCE is a registered trademark of Abbott Laboratories. Up&Up Advantage Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac PRO-ADVANCE. Ingredients not genetically engineered. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows
If the item details above aren’t accurate or complete, we want to know about it.

Serving Size: 5 fl oz

Amount Column 1:

Calories: 100



% Daily Value*
Protein 2.07g
Total Fat 5.6g
Total Carbohydrate 10.7g
Water 133g
Omega-6 (linoleic acid LA) 860mg
Biotin 4.6mcg
Vitamin C 9mg
Choline 24mg
Vitamin B8 (Inositol) 4.9mg
Vitamin A 300IU
Vitamin D 75 IU
Vitamin E 1.5IU
Vitamin K 8mcg
THIAMINE (VITAMIN B,) 100mcg
RIBOFLAVIN (VITAMIN B,) 160mcg
Vitamin B6 63 mcg
Vitamin B12 0.26mcg
Niacin 1100mcg
Folic Acid 16mcg
Pantothenic Acid 470mcg
Calcium 82mg
Phosphorus 44mg
Magnesium 6mg
Iron 1.9mg
Zinc 0.79mg
Manganese 5mcg
Copper 95mcg
Iodine 6mcg
Selenium 2 mcg
Sodium 25mg
Potassium 110mg
Chloride 68mg
* Percentage of Daily Values are based on a 2,000 calorie diet.



Ingredients:

nonfat milk, lactose, palm olein, whey protein concentrate, soy oil, coconut oil, high oleic (safflower or sunflower) oil, fructooligosaccharide (fos), less than 1%: crypthecodinium cohnii oil*, mortierella alpina oil**, 2'-fucosyllactose (2'fl)~, beta-carotene, lutein, potassium bicarbonate, calcium carbonate, ascorbic acid, soy lecithin, monoglycerides, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, choline bitartrate, ascorbyl palmitate, sodium citrate, taurine, inositol, zinc sulfate, mixed tocopherol concentrate, vitamin e (dl-alpha tocopheryl acetate), niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, cupric sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, vitamin k1 (phytonadione), biotin, sodium selenite, vitamin d3, cyanocobalamin, potassium phosphate, potassium iodide, potassium hydroxide, nucleotides (adenosine-5’-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate). ~a prebiotic similar to that found in breast milk (2'-fl), *a source of docosahexaenoic acid (dha), **a source of arachidonic acid (ara)

Allergens & Warnings:

CONTAINS MILK AND SOY INGREDIENTS., DO NOT USE IF INNER OR OUTER SEAL IS DAMAGED OR MISSING. DO NOT REUSE CONTAINER. USE BEFORE DATE ON BOTTOM OF CONTAINER., WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR.

Shipping details

Estimated ship dimensions: 7.4 inches length x 6.6 inches width x 4.5 inches height
Estimated ship weight: 2.6015 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.8 out of 5 stars with 305 reviews
94% would recommend
204 recommendations
value: 4.85 out of 5
easy to prepare: 4.92 out of 5
quality: 4.71 out of 5
easy on tummy: 4.75 out of 5

Great formula replacment for name brand

5 out of 5 stars
Would recommend
Jhall - 3 days ago, Verified purchaser
Love this formula. Our premie has been on it since birth. Only frustrating part for us is the difficulty in finding it
quality: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Great alternative

5 out of 5 stars
Would recommend
Alexis - 3 days ago, Verified purchaser
Such a good alternative to Similac- more affordable and I didn’t notice any difference after feeding my baby this in comparison to the brand name. I also love the holding place for the scoop so it didn’t get buried in formula and the easy open top!
quality: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Good stuff!

5 out of 5 stars
Would recommend
Nat - 11 days ago, Verified purchaser
Had no problem using this product. Baby is now off formula and she is strong and thriving.
value: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Like name-brand

5 out of 5 stars
Would recommend
asdfghjkl - 1 month ago, Verified purchaser
As great as name brand. Didn't upset baby's tummy
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Better ingredients

5 out of 5 stars
Would recommend
Shelly - 1 month ago, Verified purchaser
I prefer this formula over the other brands. I prefer the ingredients to others because there is no fructose corn syrup as sweetener. My baby seems to enjoy and digest it best. And it lasts longer than the similar Similac advance formula. Plus, I like to repurpose the container for organizing bottle accessories and my daughter’s toys.
easy on tummy: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Steve1987

5 out of 5 stars
Would recommend
Steve1987 - 2 months ago, Verified purchaser
Great formula! Hard to find but when I do my son does very well with it. Easy to use. Great price!
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Would have loved to keep using.

5 out of 5 stars
Would recommend
Boymom - 2 months ago, Verified purchaser
Worked great for the time being but unfortunately had to switch to hypoallergenic formula. Would have kept using otherwise!
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Great formula but hard to find/order

5 out of 5 stars
Would recommend
JDMommy - 2 months ago, Verified purchaser
This was a great substitute for us when they took the Similac Pro Advance off the shelves! Our daughter loved it, it was just too hard to find.. in store and online.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Great deal better quality

5 out of 5 stars
Would recommend
Kathryn - 3 months ago, Verified purchaser
Great formula and even better than Similac Pro Advance in my opinion.
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Anonymous

5 out of 5 stars
Would recommend
Anonymous - 3 months ago
This formula works wonderful for my baby ! Please bring back in stores !! Avon, OH
value: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Don't fear all generics

5 out of 5 stars
Would recommend
VigorV - 4 months ago, Verified purchaser
I was scared to try generic brand formula but I did and this was so much better than the name brands. Baby didn’t “complain”. Not only you get more for the money but I love the scooper snapping to the lid.
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
2 guests found this review helpful. Did you?

Please bring it back

5 out of 5 stars
Would recommend
Cass - 4 months ago, Verified purchaser
Baby likes this & it’s a decent value. When/will it be back??
value: 4 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
14 guests found this review helpful. Did you?

App isnt always right!

5 out of 5 stars
Would recommend
J - 4 months ago, Verified purchaser
My favorite formula. Found some in store and said it was out of stock online. Don’t be afraid to check!
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
8 guests found this review helpful. Did you?

Baby loves this

5 out of 5 stars
Would recommend
Please restock - 4 months ago, Verified purchaser
When will this be available again?
value: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
8 guests found this review helpful. Did you?

Great formula!

5 out of 5 stars
Please restock soon - 4 months ago, Verified purchaser
My baby loves this formula!
quality: 5 out of 5
1 guest found this review helpful. Did you?

Needs stocked ASAP

5 out of 5 stars
Would recommend
Restock this - 4 months ago, Verified purchaser
Is this ever coming back??? Need it!!!
value: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
15 guests found this review helpful. Did you?

Lr

5 out of 5 stars
Would recommend
Lr - 4 months ago, Verified purchaser
Switched after the shortage which I woulda switched sooner.. target please restock soon for our babies!!
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
10 guests found this review helpful. Did you?

Great formula

5 out of 5 stars
Would recommend
Snowmom - 4 months ago, Verified purchaser
The only formula my baby could tolerate after dealing with colic. So easy on his stomach. We were working on weaning off formula when the shortage began so we had to switch off earlier than I planned. Thank you for making a great product for both of my littles.
4 guests found this review helpful. Did you?

Love It As An Alternative, Wish They Would Do Some Work To Make It Available!

5 out of 5 stars
Would recommend
Excellent For The Price - 4 months ago, Verified purchaser
Love It As An Alternative, Wish They Would Make It Available!
7 guests found this review helpful. Did you?

Love this formula!

5 out of 5 stars
Would recommend
Andrea - 4 months ago, Verified purchaser
This is a great and affordable substitute for Similac ProAdvance. Please re-stock!!
5 guests found this review helpful. Did you?

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