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Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™

Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 1 of 4Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 2 of 4Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 3 of 4Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 4 of 4
Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 1 of 4
$19.99
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About this item

At a glance

Non-GMO
Non-GMO

Highlights

  • Compare to the Nutrition of Similac PRO-ADVANCE®***
  • DHA, Lutein, Vitamin E
  • 2'-FL HMO** Prebiotic to Support Immunity
  • No Artificial Growth Hormones****
  • Non-GMO (Ingredients Not Genetically Engineered)

Specifications

Contains: Soy, Milk

Baby Formula Focus: Growth support, brain development, eye development

Base Ingredient: Milk

Dietary Needs: Gluten free, Kosher, Certified Gluten Free

Form: Powdered

State of Readiness: Mix

Store: Room temperature

Package Quantity: 1

Age Stage: Infant

Package type: Individual item multi-serving

Net weight: 35

Beverage container material: Plastic

TCIN: 70000043
UPC: 683744963475
Item Number (DPCI): 007-09-0442
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Advantage® Non-GMO* infant formula contains DHA, lutein, and Vitamin E. The formula supports growth, brain, and eye development and has the prebiotic 2'-FL HMO** like that found in breast milk. Prebiotics help aid digestion and immunity by encouraging the growth of naturally occurring beneficial bacteria in the digestive tract. Advantage is produced in Vermont and Ohio. Dairy ingredients are sourced from one of the leading dairy markets, including the United States, Canada, and New Zealand.
*Ingredients Not Genetically Engineered
**Prebiotic similar to that found in breast milk. Not from human Milk
***Similac PRO-ADVANCE® is a trademark of Abbott Laboratories. Up&Up Advantage® Infant Formula is NOT made by or affiliated with Abbott Laboratories.
Up&Up Sensitivity® Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac PRO-SENSITIVE®.
Sensitivity® is a registered trademark of PBM Products, LLC.
****No significant difference has been shown between milk derived from rbST-treated AND NON-rbST-treated cows
Non-GMO
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
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Guest Ratings & Reviews

4.3 out of 5 stars with 33 reviews
89% would recommend
28 recommendations
easy on tummy: 4.5 out of 5
quality: 4.4 out of 5
value: 4.6 out of 5
easy to prepare: 5 out of 5

Review images (7)

You’d be crazy NOT to get this

5 out of 5 stars
Would recommend
Kari - 1 month ago, Verified purchaser
This is fantastic. SO MUCH MORE AFFORDABLE. We transitioned from the “fancy name brand” in a silver can and our son has had no issues. There are a few things about packaging that are FANTASTIC. First, there’s a little tab. Pull it and it pulls off a thin line of the plastic with all of the foil. No weird pieces of foil left over. Plus, it detaches the scoop which isn’t buried in tons of formula. THEN, as if they are friggin’ geniuses, THEY CREATE A SLOT TO HOLD THAT SCOOP SO IT DOESN'T KEEP FALLING IN. I know packaging is a second to it being a great formula, but that’s a truth, too. Highly highly recommend
Guest review image 1 of 3, zoom inGuest review image 2 of 3, zoom inGuest review image 3 of 3, zoom in
quality: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
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5 out of 5 stars
Would recommend
K55555 - 1 month ago, Verified purchaser
Used this formula with my 6 year old when he was a baby and now using it with my 6 month old. I highly recommend.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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Product is great but the container is always broken

5 out of 5 stars
Would recommend
JessicaH - 1 month ago, Verified purchaser
Formula was originally used to supplement breastfeeding (1-2 formula bottles per day) and we have had no issues with the baby spitting up or getting gassy. Only issue I have is not formula related, but every time I have order, the container is broken- the lid hinges are broken so the lids do not stay on and the 'safety seal' on the front is torn (but the seal around the powder is intact). I have to transfer the formula powder to another container every time.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
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Good until...

4 out of 5 stars
kelliott - 1 month ago, Verified purchaser
My daughter seems to do fine with this formula but we keep finding small brownish hard balls in it. At first we passed it off but we keep finding them in new containers we buy. Don't know what they are but it's gross
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 1 out of 5
value: 5 out of 5
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Good for my baby

5 out of 5 stars
Bostonsmomma - 2 months ago
For the price and quality of the product, this formula is pretty good. I have nothing bad to say about this product.
easy on tummy: 4 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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amazing quality for an affordable price

5 out of 5 stars
Would recommend
kelbree - 4 months ago, Verified purchaser
I don't understand any of these negative reviews! I have been using this formula for the past 10 months. First I used it to supplement after running out of similac pro-advance samples and then transitioned to just this at 7 months after i stopped breastfeeding. I've never had any clumps or any issues and I've purchased at least 40 of these containers. I've compared the ingredients to similac pro-advance and it is the same quality for literally a fraction of the price. if you've been contemplating getting this stop!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Would recommend
Mommy24 - 6 months ago, Verified purchaser
Switched to this formula after using Similac- Pro Advance and my son had absolutely no problems!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Would recommend
trwiden - 6 months ago, Verified purchaser
Love this formula! As first time parents, we started with the "name brand" formula but something had to give considering the price. After many hours of research, we decided to give Target's brand a try and we have not looked back since! Our baby did not even notice the switch and the price point is so much more affordable for practically the exact same thing!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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