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Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™

Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 1 of 4Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 2 of 4Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 3 of 4Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 4 of 4
Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up™ - image 1 of 4
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About this item

At a glance

Non-GMO
Non-GMO

Highlights

  • Advantage® Infant Formula is an iron-fortified milk-based infant formula with complete nutrition for baby's first year. Non-GMO; prebiotics; growth, eye & brain development; no artificial growth hormones****. Compare to Similac PRO-ADVANCE® Infant Formula**
  • The first year is a time of rapid change for your little one. Advantage® Non-GMO Infant Formula contains nutrients like those found in breast milk, such as DHA, Lutein and Vitamin E to support growth, brain and eye development.
  • As a non-GMO* infant formula, Advantage® contains ingredients that are *not genetically engineered. No artificial growth hormones****. Advantage® is a gluten free baby formula, and is Certified Kosher by the Orthodox Union - (U)D.
  • Advantage® Infant Formula contains prebiotic 2'-FL HMO***, similar to a prebiotic commonly found in breast milk, to help support digestion and immunity. ***Human Milk Oligosaccharide, not from human milk
  • Like all infant formulas sold in the U.S., Advantage® Infant Formula meets the same FDA and quality standards as the national brand.

Specifications

Contains: Soy, Milk

Baby Formula Focus: Growth support, brain development, eye development

Base Ingredient: Milk

Dietary Needs: Gluten free, Kosher, Certified Gluten Free

Form: Powdered

State of Readiness: Mix

Store: Room temperature

Package Quantity: 1

Age Stage: Infant

Package type: Individual item multi-serving

Net weight: 35

Beverage container material: Plastic

TCIN: 70000043
UPC: 683744963475
Item Number (DPCI): 007-09-0442
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Description

Compare to Similac PRO-ADVANCE®**. Infant Formula. Advantage® Non-GMO* Infant Formula Powder With Iron is especially made for babies age 0-12 months. As a non-GMO formula, the ingredients in Advantage® infant formula are *not genetically engineered.
**Similac PRO-ADVANCE® is a registered trademark of Abbott Laboratories. Advantage® Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac PRO-ADVANCE®.
Non-GMO
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
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Guest Ratings & Reviews

4.2 out of 5 stars with 40 reviews
85% would recommend
34 recommendations
easy on tummy: 4.3 out of 5
easy to prepare: 4.9 out of 5
quality: 4.3 out of 5
value: 4.5 out of 5

Review images (11)

Baby Wouldn't Drink It

1 out of 5 stars
Would not recommend
Brandi - 10 days ago
We purchased this after Costco ran out of their Kirkland Signature brand formula (due to the Coronavirus craziness) since the ingredients are almost identical. Unfortunately, my 6 month old noticed a difference and wouldn't drink more than an ounce or two before not wanting any more, which is abnormal for him. We ended up having to return it. So, even though the ingredients may be similar to others, babies may recognize the difference and dislike this one. We also noticed that he had more stomach issues (gas, etc.) during the few days he was on this formula.
easy on tummy: 2 out of 5
easy to prepare: 5 out of 5
quality: 1 out of 5
value: 3 out of 5
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Gentle

5 out of 5 stars
Would recommend
misti911 - 2 months ago
I like how gentle this Advantage HMO Infant formula with Iron powder is on my baby's stomach. She doesn't spit up with this and isn't colicky. It mixes very easily and is easy to make. I like the size of the container. I would recommend this to my friends and family.
quality: 5 out of 5
value: 5 out of 5
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As good as the competitor!

5 out of 5 stars
Would recommend
Mseltze - 2 months ago
When receiving this formula, I was hesitant that my baby would not accept it as well as she does the name brand competitors version. She did excellent with this and I noticed no difference at all and she drank it as there was no change in her eating. I compared the formula ingredients with each other and noticed no dramatic difference. After almost 2 weeks of my baby drinking this - I am switching brands!! I have already let my sister try a weeks worth for her baby as well and she has also switched! Great product!
quality: 5 out of 5
value: 5 out of 5
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Great formula

5 out of 5 stars
Would recommend
TheresaK - 2 months ago
I’ve been using this up &up formula for some time now and this formula is the only one that my baby can drink with out vomiting up.. I really love this formula and will continue to use it..
quality: 5 out of 5
value: 5 out of 5
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Baby proves

5 out of 5 stars
Would recommend
Cdm72385 - 2 months ago
To start off Advantage HMO Infant Formula with Iron Powder - 35oz - Up&Up has a little tab for easy opening. When you pull the plastic tab it comes off a thin line of the plastic with all of the foil, no pieces of foil left over because the foil isn't the flimsy kind. Secondly, it detaches the scoop which isn’t buried in tons of formula. Thirdly, there is a little slot that hold the scoop, which prevent digging in formula and cross contamination. Those are the pros of packing of the formula. Now let start off, you are getting the same formula when compared to other top brand formula but more easily on the pocket. Also, you get 50 percent more than the 23.2 powder formula. My son been on enfamil gentle release since he first enter to the world. So I try this formula as a switch, I can tell you my son like it didn't had a clue that it wasn't the same formula he been on for the last 4 months of his life. As a mother, I see a big difference in the formula, he sleep more and don't have large amount of spit up, which are the two pros in my eyes. By the way the formula has a nice texture when you scoop it up, no need to pack it down to get correct amount. As far as formula goes, it has complete nutrition for the baby first year of life that target with growth of the baby eyes,brain,and development. It has DHA, lutein, 2-fl HMO and vitamin e. On top of that the formula is non GMO and has a blend of prebiotics for immune support ( 2'- fl HMO and FOS). The prebiotics help support digestion and immunity by encouraging the growth of naturally occurring beneficial bacteria in the digestive tract. Each 5 fluid ounce of diluted formula contains 100 calories. You get almost 254 fluid ounces of formula out this container. I highly recommend this formula, because of difference I seen in my son.
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quality: 5 out of 5
value: 5 out of 5
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You’d be crazy NOT to get this

5 out of 5 stars
Would recommend
Kari - 4 months ago, Verified purchaser
This is fantastic. SO MUCH MORE AFFORDABLE. We transitioned from the “fancy name brand” in a silver can and our son has had no issues. There are a few things about packaging that are FANTASTIC. First, there’s a little tab. Pull it and it pulls off a thin line of the plastic with all of the foil. No weird pieces of foil left over. Plus, it detaches the scoop which isn’t buried in tons of formula. THEN, as if they are friggin’ geniuses, THEY CREATE A SLOT TO HOLD THAT SCOOP SO IT DOESN'T KEEP FALLING IN. I know packaging is a second to it being a great formula, but that’s a truth, too. Highly highly recommend
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quality: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
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(no review title)

5 out of 5 stars
Would recommend
K55555 - 4 months ago, Verified purchaser
Used this formula with my 6 year old when he was a baby and now using it with my 6 month old. I highly recommend.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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Product is great but the container is always broken

5 out of 5 stars
Would recommend
JessicaH - 4 months ago, Verified purchaser
Formula was originally used to supplement breastfeeding (1-2 formula bottles per day) and we have had no issues with the baby spitting up or getting gassy. Only issue I have is not formula related, but every time I have order, the container is broken- the lid hinges are broken so the lids do not stay on and the 'safety seal' on the front is torn (but the seal around the powder is intact). I have to transfer the formula powder to another container every time.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
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