Advantage Premium Powder Infant Formula - 35oz - up & up™

Advantage Premium Powder Infant Formula - 35oz - up & up™ - image 1 of 4Advantage Premium Powder Infant Formula - 35oz - up & up™ - image 2 of 4Advantage Premium Powder Infant Formula - 35oz - up & up™ - image 3 of 4Advantage Premium Powder Infant Formula - 35oz - up & up™ - image 4 of 4
Advantage Premium Powder Infant Formula - 35oz - up & up™ - image 1 of 4
$23.99When purchased online

About this item

At a glance

Prebiotic/Probiotic
Prebiotic/Probiotic
Gluten Free
Gluten Free
Non-GMO
Non-GMO

Highlights

  • Compare to the nutrition of Similac Pro-Advance
  • Provides complete nutrition for infants 0-12 months
  • Closer to breast milk than our single HMO formula
  • With dual HMOs and DHA, non-GMO; no artificial growth hormones
  • Can be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits

Specifications

Contains: Soy, Milk

Baby Formula Focus: Brain Development, Eye Development, Growth Support

Base Ingredient: Milk

Dietary Needs: Gluten Free

Form: Powdered

State of Readiness: Mix

Package Quantity: 1

Age Stage: Infant

Net weight: 35 Ounces

TCIN: 85428767
UPC: 683744964687
Item Number (DPCI): 007-09-8152
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Compare to the nutrition of Similac Pro-Advance. Up&Up Advantage Premium provides complete nutrition for babies 0-12 months. Enhanced dual HMO formula supports immune and digestive health. DHA and Lutein for brain and eye development. NON-GMO, ingredients not genetically engineered. No artificial growth hormones. Certified Kosher by the Orthodox Union - OU-D. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Product is not manufactured or distributed by the owner of the registered trademark Similac Pro-Advance. Does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Advance.
Prebiotic/Probiotic
A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
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Serving Size: 5 fl oz

Amount Column 1:

Calories: 100



% Daily Value*
Protein 2.07g
Total Fat 5.6g
Total Carbohydrate 10.5g
Water 133g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 24mg
Vitamin B8 (Inositol) 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.8mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 2mcg
Sodium 24mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.



Ingredients:

nonfat milk, lactose, high oleic (safflower or sunflower) oil, soy oil, whey protein concentrate, coconut oil, less than 1%: schizochytrium sp oil**, mortierella alpina oil*, 2'-fucosyllactose (2'-fl)◊, lacto-n-neotetraose (lnnt)◊, beta-carotene, lutein, potassium bicarbonate, calcium carbonate, ascorbic acid, soy lecithin, monoglycerides, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, choline bitartrate, ascorbyl palmitate, sodium citrate, taurine, inositol, zinc sulfate, mixed tocopherol concentrate, vitamin e (dl-alpha tocopheryl acetate), niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, cupric sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, vitamin k1 (phytonadione), biotin, sodium selenite, vitamin d3, cyanocobalamin, potassium phosphate, potassium iodide, potassium hydroxide, nucleotides (adenosine-5'-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate). ◊sources of prebiotic, *a source of arachidonic acid (ara), **a source of docosahexaenoic acid (dha)

Allergens & Warnings:

DO NOT FREEZE. Avoid any extreme temperatures. DO NOT USE IF INNER OR OUTER SEAL IS DAMAGED OR MISSING. DO NOT REUSE CONTAINER., WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.

Shipping details

Estimated ship dimensions: 7.23 inches length x 6.54 inches width x 4.41 inches height
Estimated ship weight: 2.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What is the whey to casin ratio?

submitted by Kate - 1 month ago
  • A: Hello Kate - Thank you for reaching out! The whey to casein ratio for the item is 52:48.-Tish

    submitted byTish - 1 month ago
    Target staff support

Q: How is the DHA in this formula manufactured? DHA that was creaed using the the neurotoxic chemical hexane and then added to formula has been linked to illness in babies.

submitted by dave - 5 months ago
  • A: Hey there - The Advantage Premium formula contains water-extracted DHA. Water-extracted DHA is listed as Schizochytrium Sp Oil. This can be seen by looking at the formula’s ingredient list. You will find it as the first ingredient listed following the bold type of “Less than 1%:”. Thanks!

    submitted byAlexis - 5 months ago
    Target staff support
4.9 out of 5 stars with 190 reviews
95% would recommend
46 recommendations
quality: 4.95 out of 5
easy to prepare: 4.93 out of 5
value: 4.8 out of 5
easy on tummy: 4.81 out of 5

Okay formula

4 out of 5 stars
Yj - 3 days ago
This formula seems to have a lot of foam that won’t easily go.away. I would recommend not to shake but to stir gently.. I didn’t notice the foam until my baby burping a lot more than usual.
quality: 4 out of 5
easy to prepare: 3 out of 5
easy on tummy: 3 out of 5
value: 5 out of 5
Did you find this review helpful?

Go to

5 out of 5 stars
Would recommend
MrsRiss - 9 days ago, Verified purchaser
Target brand formula has always been our go to with both of our daughters. It’s nice how big it is and love the scoop.
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
Did you find this review helpful?

Even better than Similac

5 out of 5 stars
Would recommend
- 22 days ago
We were originally on Similac Advance. It was getting pretty expensive so we decided to give this formula a chance. My baby loves it. She no longer throws up curdled milk and seems to digest it much better than the Similac. Must try if you're looking to save some money!
Did you find this review helpful?

My little one loves this formula

5 out of 5 stars
Would recommend
Jessica R - 22 days ago, Verified purchaser
my little one was on enfamil neuropro, and due to being expensive I did some research and decided to give this formula a try. I don't regret switching to this formula as I noticed my little one loves it. he now drinks 6 oz instead of 4oz. you can tell this formula is different from enfamil as enfamil formula has a strong smell to metal and this formula does not.
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Worth every penny

5 out of 5 stars
Would recommend
BinAZ - 1 month ago, Verified purchaser
Love this formula! We started on similac with my daughter and she was having terrible gas. Switched her to Up&Up brand and she has done fantastic with it.
quality: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Better than the original

5 out of 5 stars
Would recommend
Don Papi - 1 month ago, Verified purchaser
My baby loves it better than the original
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Good alternative to pro advance

5 out of 5 stars
Would recommend
Mlrsmn - 1 month ago, Verified purchaser
I used this when I couldn’t get my son’s formula. He used to Sam’s club version of simulac pro advance. He had no issues with this brand. The only issue I had is the cost keeps going up and size of container keeps getting smaller.
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
value: 3 out of 5
Did you find this review helpful?

Happy mama!

5 out of 5 stars
Would recommend
Erica - 1 month ago, Verified purchaser
My daughter was unable to tolerate Enfamil neuropro powder and the ready to feed was getting to be too expensive and hard to find. I googled what formula would be a generic one that is equivalent and it said this one. She has been tolerating this well and sleeping better!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

The best formula for the price

5 out of 5 stars
Would recommend
Kat - 2 months ago, Verified purchaser
The price is amazing for the quantity and my baby loves it
Did you find this review helpful?

Good Substitue for Similac Pro Advance

5 out of 5 stars
Would recommend
Bayls - 2 months ago, Verified purchaser
Good substitute for Similac pro advance. Easy on my baby’s tummy. There is also a place to store the scoop which is nice so you don’t have to dig for it. Only inconvenience is that when it goes out of stock, it’s out of stock for awhile.
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Formula review

5 out of 5 stars
Would recommend
Alex2022 - 2 months ago, Verified purchaser
This has been a great substitution since Abbott stopped producing similac pro-advance
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Thankful it's available

5 out of 5 stars
Would recommend
AAB - 2 months ago, Verified purchaser
Reasonable price and came in clutch because my niece was in need of this product
Did you find this review helpful?

Wish I could buy it again!

5 out of 5 stars
Would recommend
LauraS - 3 months ago, Verified purchaser
My son does great on this formula and you can’t beat the price. But sadly they haven’t had it in stock for several weeks now.
quality: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
7 guests found this review helpful. Did you?

Best formula

5 out of 5 stars
Would recommend
Erivershill - 3 months ago, Verified purchaser
This up and up formula has been our favorite. We’ve tried multiple other brands/versions, and this one has worked the best for our little one. Highly recommend.
quality: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
4 guests found this review helpful. Did you?

If you using Similac pro advance formula. This the one you should used.

5 out of 5 stars
Would recommend
Davy - 3 months ago, Verified purchaser
When will be back in stock again?
easy to prepare: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
40 guests found this review helpful. Did you?

Advantage baby formula

5 out of 5 stars
Would recommend
Tabicat - 3 months ago, Verified purchaser
Live this formula. When is it going to be back in stock!??
34 guests found this review helpful. Did you?

Great buy

5 out of 5 stars
Would recommend
L - 3 months ago, Verified purchaser
For the price and amount is a great buy. My twins have been doing well on it.
1 guest found this review helpful. Did you?

A+!!!

5 out of 5 stars
Would recommend
Tori51587 - 3 months ago, Verified purchaser
Great product, compares spot on to Similac. Great value and quality.
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

When will this be in stock again?!

5 out of 5 stars
Would recommend
kces2890 - 4 months ago, Verified purchaser
Perfect substitute for Similac pro advance
easy on tummy: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
13 guests found this review helpful. Did you?

Great!

5 out of 5 stars
Would recommend
BeeA - 4 months ago, Verified purchaser
Love this! My baby was taking Similac advance, but it was hard to find. My baby responds better to this formula and it comes with twice as much! Hopefully target can keep it in stock.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?

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