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Advertising and Consumer Culture in China (Hardcover) (Hongmei Li)

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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.

The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Number of Pages: 297
Genre: Social Science, Business + Money Management
Sub-Genre: Advertising + Promotion, Media Studies
Series Title: China Today
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: Hongmei Li
Language: English
Street Date: August 8, 2016
TCIN: 51451590
UPC: 9780745671161
Item Number (DPCI): 248-21-5655
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