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Advertising and Consumer Society : A Critical Introduction (Paperback) (Nicholas Holm)

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An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Number of Pages: 222.0
Genre: Business + Money Management
Format: Paperback
Publisher: Palgrave Macmillan
Author: Nicholas Holm
Language: English
Street Date: October 24, 2016
TCIN: 52463078
UPC: 9781137471741
Item Number (DPCI): 248-45-8265

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