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Advertising and Multilingual Repertoires : From linguistic resources to patterns of response (Hardcover)

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About this item

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

Investigating the ways in which speakers of more than one language relate to advertisements that use their linguistic repertoire, this book familiarises readers with key response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages.

Advertising and Multilingual Repertoires provides key reading for postgraduate students and researchers studying and researching in this area.

Number of Pages: 90
Genre: Language + Art + Disciplines
Series Title: Routledge Focus
Format: Hardcover
Publisher: Taylor & Francis
Author: Marco Santello
Language: English
Street Date: September 13, 2016
TCIN: 51733536
UPC: 9781138218253
Item Number (DPCI): 248-30-3158
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$71.25
MSRPwas $75.00

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