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Advertising and Multilingual Repertoires : From linguistic resources to patterns of response (Hardcover)
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Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.
Investigating the ways in which speakers of more than one language relate to advertisements that use their linguistic repertoire, this book familiarises readers with key response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages.
Advertising and Multilingual Repertoires provides key reading for postgraduate students and researchers studying and researching in this area.