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Advertising Effect : How to Change Behaviour (Unabridged) (MP3-CD) (Adam Ferrier & Jennifer Fleming)

Advertising Effect : How to Change Behaviour (Unabridged) (MP3-CD) (Adam Ferrier & Jennifer Fleming) - image 1 of 1

About this item

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry—advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

Edition: Unabridged
Genre: Business + Money Management
Sub-Genre: Advertising + Promotion, Marketing / General, Consumer Behavior
Format: Mp3_cd
Publisher: Brilliance Audio
Author: Adam Ferrier & Jennifer Fleming
Language: English
Street Date: April 5, 2016
TCIN: 51137415
UPC: 9781511383974
Item Number (DPCI): 248-15-9878
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$8.99
MSRPReg: $9.99 Save $1.00 (10% off)
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