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Agency Mania - 2nd Edition by Bruno Gralpois (Paperback)

About this item

Specifications

Number of Pages: 425

Genre: Business + Money Management

Sub-Genre: Marketing

Format: Paperback

Publisher: Beaufort Books

Age Range: Adult

Book theme: General

Author: Bruno Gralpois

Language: English

Street Date: February 26, 2019
TCIN: 54204976
UPC: 9780825308963
Item Number (DPCI): 248-29-6118
Origin: Made in the USA or Imported

Description

Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.

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