product description page

Aiming Big With Small Cars : Emergence of a Lead Market in India (Reprint) (Paperback) (Rajnish Tiwari)

Aiming Big With Small Cars : Emergence of a Lead Market in India (Reprint) (Paperback) (Rajnish Tiwari) - image 1 of 1

about this item

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Edition: Reprint
Genre: Business + Money Management, Science
Series Title: India Studies in Business and Economics
Format: Paperback
Publisher: Springer Verlag
Author: Rajnish Tiwari
Language: English
Street Date: September 9, 2016
TCIN: 51636268
UPC: 9783319345222
Item Number (DPCI): 248-28-0405

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.