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Airline Visual Identity, 1945-1975 (Hardcover) (M. C. Huhne)

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About this item

Airline Visual Identity 1945-1975 is a series of concise and well researched case studies focusing on selected time segments in the corporate design histories of the world's greatest airlines. It provides unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight. The airlines' visual identities were forged by some of the best creative minds of the time: designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli or Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence. The book illustrates the shift from traditional methods of corporate design and advertisement to comprehensive modern identity programs that were generally introduced in the 1960's and early 1970's.
Number of Pages: 433
Genre: Transportation
Sub-Genre: Aviation / Commercial
Format: Hardcover
Publisher: Natl Book Network
Author: M. C. Huhne
Language: English
Street Date: May 7, 2015
TCIN: 17252540
UPC: 9783981655001
Item Number (DPCI): 247-05-7351
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