Alaffia Everyday Shea Unrefined Shea Butter Lavender Shampoo - 16 fl oz

Alaffia Everyday Shea Unrefined Shea Butter Lavender Shampoo - 16 fl oz - image 1 of 4Alaffia Everyday Shea Unrefined Shea Butter Lavender Shampoo - 16 fl oz - image 2 of 4Alaffia Everyday Shea Unrefined Shea Butter Lavender Shampoo - 16 fl oz - image 3 of 4Alaffia Everyday Shea Unrefined Shea Butter Lavender Shampoo - 16 fl oz - image 4 of 4
Alaffia Everyday Shea Unrefined Shea Butter Lavender Shampoo - 16 fl oz - image 1 of 4
$7.99When purchased online

About this item

At a glance

Clean
Clean
Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Cruelty Free
Cruelty Free
No Synthetic Fragrance
No Synthetic Fragrance
Dye-Free
Dye-Free
Biodegradable Product
Biodegradable Product
Vegan
Vegan
Black Owned or Founded Brand
Black Owned or Founded Brand

Highlights

  • Alaffia EveryDay Shea Shampoo Lavender cleanses and nourishes your locks
  • Our rich and creamy lather gently softens your hair
  • Handcrafted unrefined Shea butter and Shea leaf cleans and protects without drying out your hair
  • Fair trade virgin coconut oil gently cleans your hair without stripping it of its natural oils
  • For normal to very dry hair and skin
  • No sulfates, no parabens, no phthalates, no synthetic fragrance, no artificial color, no mineral oil, and never tested on animals
  • For best results, be sure to apply Alaffia EveryDay Conditioner Lavender after shampooing

Specifications

Scent: Lavender

Hair Type: Normal, Dry

Health Facts: Silicone-Free, Sulfate-Free, Paraben-Free

Product Warning: Eye irritant

Product Form: Liquid

Sustainability Claims: Cruelty-Free, Biodegradable

Recommended Use: Daily

Package Quantity: 1

Beauty Purpose: Moisturizing, Smoothing, Deep Hydration

Net weight: 16 fl oz (US)

TCIN: 83443215
UPC: 841320155205
Item Number (DPCI): 063-00-4221
Origin: Made in the USA or Imported

Description

Hydrate and restore your hair with Alaffia EveryDay Shea Shampoo Lavender. Handcrafted unrefined shea butter helps nourish and soften your hair while fair trade virgin coconut oil gently cleanses without stripping your hair of its natural oils. Plus, added lavender oil provides a sweet, aromatic freshness. Use as needed to keep your hair clean, soft, and beautiful. For best results, be sure to apply Alaffia EveryDay Conditioner Lavender after shampooing.
Clean
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more.
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
Biodegradable Product
A product that either makes an unqualified on-pack statement of utilizing biodegradable materials in the product, or makes a statement that the final product is 100% biodegradable.
Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
Black Owned or Founded Brand
Target recognizes Black owned brands as U.S. based enterprises that are at least 51% Black owned, operated and controlled while Black founded brands are those enterprises created, developed, and previously wholly or partly owned by Black Entrepreneurs.
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Ingredients:

butyrospermum parkii (shea) leaf aqueous extract, saponified butyrospermum parkii (shea) butter and cocos nucifera (coconut) oil, cocoamidopropyl betaine, decyl glucoside, lavandula hybrida (lavender) oil.

Shipping details

Estimated ship dimensions: 7.4 inches length x 2.71 inches width x 2.59 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
3.8 out of 5 stars with 53 reviews
25% would recommend
4 recommendations
quality: 4 out of 5
value: 3.8 out of 5
effectiveness: 2.8 out of 5

Used for a week and will not use again.

2 out of 5 stars
Would not recommend
Morgan - 16 days ago, Verified purchaser
Love the mission with this brand but the product is just not good. Wanted to love it as I try to clean up my beauty routine. Leaves my hair feeling super heavy and greasy and my scalp itchy.
1 reply from Alaffia Team team - 15 days ago
Greetings, Morgan- thank you for your honest feedback. We deeply apologize for this experience and would be happy to offer future product recommendations that may better suit your specific hair care needs. Please do not hesitate to contact us at service@alaffia.com and we will promptly assist.
quality: 3 out of 5
effectiveness: 1 out of 5
value: 3 out of 5
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Finally SLS free shampoo that doesnt dry my scalp

4 out of 5 stars
Would recommend
Fanny88 - 1 month ago
I am allergic to sulfate and it is very hard to find something sulfate free that doesn’t dry my scalp. I’ve been searching far and wide but everything disappoints. Im so glad i decided to give this a try! Only thing is that it makes my wavy hair a little frizzy. I haven’t bought the conditioner yet, maybe that will help the frizz situation.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 4 out of 5
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Alaffia Shea Butter Shampoo works for my Fine hair

5 out of 5 stars
Esther - 1 month ago
originally posted on alaffia.com
I bought this a month ago and have been using it since as my only shampoo. I wash my hair every day because of personal preference, though I’m aware it is not great for your hair as it will dry it out. I have been using this shampoo everyday for the past month on my extremely fine white girl straight hair and I experienced 0 build up and the softest, healthiest hair I have ever had. I believe some people may need to “detox” their hair from silicones and sulfates before trying to use these products. Many silicones in black targeted hair products are not water soluble and although leave hair soft and bouncy, leads to heavy build up that can only be removed using harsh cleansing shampoo. I do not believe this shampoo is meant as a deep cleanse, but rather a daily cleaner that cleans but does not strip hair. I’m in love and will try out some other products to see if they perform just as well!
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Terrible build up

1 out of 5 stars
MS - 3 months ago
originally posted on alaffia.com
This shampoo leaves build up on my hair that makes my hair look grimy, greasy, and deflated after it dries.
1 reply from Consumer Care team - 3 months ago
Greetings- thank you for your honest review. We deeply apologize that you were not satisfied with our EveryDay Shea Shampoo. As our shampoos contain as many raw, fair trade ingredients as possible, they tend to have a higher pH balance so we recommend following washing with our conditioner for best results. This product can also be too heavy for certain hair types and textures. For future product recommendations and to discuss this matter in further detail, please do not hesitate to reach out to us at service@alaffia.com and we will promptly assist.
1 guest found this review helpful. Did you?

Good smell, bad results

2 out of 5 stars
Would not recommend
Dani - 4 months ago, Verified purchaser
I have medium thin brunette hair that goes doen to my shoulders. I love this product’s mission and smell, but it didn’t work with my hair and scalp. My hair doesn’t feel clean after washing and I have dandruff which I don’t get when using other shampoos. This might be too rich for people with thinner hair.
1 reply from Alaffia Team team - 4 months ago
Hello, Dani- thank you for reaching out to us here at Alaffia! We are very sorry to hear that our EveryDay Shea Shampoo did not work for you and would be happy to offer you recommendations for products that may better suit your specific hair care needs. Please do not hesitate to contact us at service@alaffia.com and we will promptly assist.
effectiveness: 2 out of 5
quality: 5 out of 5
value: 4 out of 5
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Loving this shampoo

5 out of 5 stars
Appleblossom - 4 months ago
originally posted on alaffia.com
I bought the lavender shampoo and conditioner and felt in love with this product. I have dry curly long hair and my hair feels so soft using this shampoo and conditioner. I ran out of body wash so I used the shampoo and to my surprise I felt in love with it again in another way. I went and bought this shampoo and conditioner for both bathrooms and extra shampoo for body wash. It smells so good and feels so good on the body. It's the best experience I have had with a shampoo and the conditioner I am very pleased with too.
1 guest found this review helpful. Did you?

Smell good, feels bad

3 out of 5 stars
Would not recommend
4969599 - 6 months ago, Verified purchaser
Giving it three stars for the smell, seriously smells sooooo good! But I wouldn’t buy again. This shampoo won’t lather unless you get like two handfuls (and my hair is above my shoulders). When you rinse it out, it leaves your hair feeling sticky? Or stripped? The best way I can explain it is if you’ve ever gotten your hair in the water of a hot spring and it has that weird feeling after - it’s just like that. Having to use more conditioner in order to make it feel normal again.
1 reply from Alaffia Team team - 6 months ago
Greetings- thank you for your review! We are sorry to hear you were not 100% satisfied with our EveryDay Shea Shampoo. Due to our use of as many Fair Trade, natural and raw ingredients as possible, our shampoos do have a higher pH. For this reason, we do highly recommend following up with our conditioner to smooth and soften the hair. Depending on certain hair types as well, this specific shampoo may be slightly too heavy. For future product recommendations for your specific hair care needs, or if you have any further questions or concerns, please do not hesitate to reach out to us at service@alaffia.com and we will be happy to help!
effectiveness: 2 out of 5
value: 2 out of 5
quality: 2 out of 5
2 guests found this review helpful. Did you?

Cures cracked skin

5 out of 5 stars
Jack - 6 months ago
originally posted on alaffia.com
This is the best I've found to cure dry, cracked, painful skin on the hands.
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Great product and an AMAZING price

5 out of 5 stars
Becca - 7 months ago, Verified purchaser
This has been my go-to shampoo for YEARS. It is non-drying, and safe to use everyday. It is very affordable and has no ingredients that will harm you or the planet. If you haven't been to the Environmental Working Group's "Skin Deep" database for beauty products, I highly recommend it. You will find this product beats out any other you may be using, including brands that say they are safe and eco-friendly but are not, such as Aveeno. The company also helps their local African community (where the Shea comes from). I highly recommend.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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Wanted to love it but..

1 out of 5 stars
May - 7 months ago
originally posted on alaffia.com
I was looking for a product that was CGM and EWG approved (or close to it). I was very excited to find this one and it’s great ingredients. Sadly I hate it. It makes my hair feel horrible and I can’t run my hands through my hair after I use it because my hair literally just sticks to my head.
1 reply from Consumer Care team - 7 months ago
Greetings, May. We greatly appreciate your feedback and are sorry to hear that you were not satisfied with our EveryDay Shea Shampoo. For best results, we highly recommend using our shampoo in tandem with our conditioner to provide added moisture, smoothness, and to help detangle the hair. Please do not hesitate to reach out to us at service@alaffia.com if you have any further questions or concerns and we will be happy to help.
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Didn't work well for my hair

1 out of 5 stars
Bre22 - 8 months ago
originally posted on alaffia.com
left a very waxy feeling when i washed it. I followed the directions to a T, and even used a clarifying shampoo the night before using this to give it a good go. Left my hair very limp and greasy. I'm giving it away in the hopes that it'll work for someone with a different hair type.
1 reply from Consumer Care team - 8 months ago
Greetings, Bre- thank you for your honest review! We are very sorry to hear you were not satisfied with our EveryDay Shea Shampoo. Due to our use of as many raw, natural, and Fair Trade ingredients as possible, our shampoos due tend to have a higher pH which can result in this experience. For best results, we do recommend following up shampooing with any of our conditioners to seal the cuticle and provide smooth, fresh hair. We greatly appreciate your feedback as we are always striving to improve! Please let us know if you have any further questions or concerns at service@alaffia.com and we will be happy to help!
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Wonderful product

5 out of 5 stars
Shelb530 - 8 months ago
originally posted on alaffia.com
I have fine white girl hair and it brought it back to life! Let your hair get used it. It takes a few washes. I've used alaffia for 4 years. I wish they had eco friendly packaging!
1 guest found this review helpful. Did you?

Hated it

1 out of 5 stars
Aubree - 9 months ago
originally posted on alaffia.com
I absolutely hated how this felt on my hair. It took ten pumps to actually get my entire scalp covered and my hair felt like I had just washed it with a bar of body soap. My hair was greasy the very next day and felt disgusting.
1 reply from Consumer Care team - 9 months ago
Hello, Aubree. We appreciate your honest feedback and are so sorry to hear that you were not satisfied with our EveryDay Shea Shampoo. Due to the emollience of our shea butter, this product may be too heavy depending on specific hair type and texture. For future recommendations of products that may be better suited for your individual needs, please do not hesitate to reach out to us as service@alaffia.com and we will be happy to help.
1 guest found this review helpful. Did you?

Excellent!

4 out of 5 stars
Namara - 11 months ago
originally posted on alaffia.com
Excellent shampoo that's been great for my hair. I have finer textured hair that is currently bleached. I do wish it suds up more though, it takes some getting used to that it doesn't make as much suds as other shampoo brands. This does not affect how well it cleans at all it just is something to get used to.
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Greasy Hair - Great Brand

2 out of 5 stars
megg - 1 year ago
originally posted on alaffia.com
I wanted to buy this product for the brand and the fact that it uses all-natural ingredients. I like the fact that I understand and can read the ingredients list with ease. However, like many of the comments listed below, the shampoo left my hair oily/greasy and the conditioner did not help with that. I figured my hair was detoxing from chemical shampoos but after a few months of use - every single time my hair is greasy post-shower. I specifically would not recommend this product.
1 reply from Consumer Care team - 1 year ago
Greetings and thank you for taking the time to send us your honest review! We apologize that our EveryDay Shea shampoo did not provide you with the results you were expecting. Performance of our products can vary depending on hair type. If you would like to discuss the matter further and for recommendations of products better suited for your particular needs, please contact us at service@alaffia.com.
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Smells amazing

5 out of 5 stars
DewyKiwi - 1 year ago
originally posted on alaffia.com
I love this shampoo. This shampoo cleans without making my hair feel dry. The smell of lavender is amazing.
1 guest found this review helpful. Did you?

Not for me.

1 out of 5 stars
beb - 1 year ago
originally posted on alaffia.com
I have very thick hair, and no matter how much I rinse, after using this shampoo the back of my head is left greasy and oily. Every single time. After using this product my hair is more difficult to manage, and hard to get a comb through. (I have been using the conditioner as well) not a good experience and I wouldn’t recommend. However I would like to acknowledge my scalp hasn’t been too itchy, and I do think the conditioner isn’t too bad. Shampoo experience has been very bad though.
1 reply from Customer Care team - 1 year ago
Greetings, we are very sorry to hear that our EveryDay Shea shampoo did not work for you. Shea butter is a highly occlusive ingredient that is too moisture-rich for many peoples' hair types. Additionally, due to our product's use of natural, unrefined ingredients, our hair care items do have a somewhat high pH that your hair and scalp can take some time to adjust to. We do thank you for your feedback, please don't hesitate to reach out to us directly if you have further concerns or if you'd like to discuss what other hair care options we have that might work better for you!
3 guests found this review helpful. Did you?

Great Product! Keep Transition Period in Mind!!

5 out of 5 stars
tribilin - 1 year ago
originally posted on alaffia.com
I was initially worried about this product because it left my hair feeling greasy and coarse even after a few washes. My hair never got as greasy as it did when I started using this product but I did more research and found out that my hair was just adjusting to my switch to natural shampoos. This period can last for a couple of days or even months for some people but for me it last about two weeks. But it was worth the wait! My hair is super soft and silky and no longer looks or feels greasy. It is tempting to switch back but just give it some time the results are worth it. I recommend washing it in sections during the transition period to make sure all the excess grease is properly washed out --- and also because your hair might feel heavier than usual. Anyways I definitely recommend you just have to be patient for the best results! P.S. I have very long, very thick straight Mexican hair.
6 guests found this review helpful. Did you?

Leaves buildup

1 out of 5 stars
Bek - 1 year ago
originally posted on alaffia.com
Leaves thick white buildup on scalp. Makes hair heavy and greasy. Makes scalp itch
1 reply from Consumer Care team - 1 year ago
We're sorry to hear this product didn't work out for you! We'd love to hear more about your experience and help you find a product that fits your hair-type. Please reach out to our Customer Service Team at service@alaffia.com
1 guest found this review helpful. Did you?

Perfect, natural shampoo for my 3a curls!

5 out of 5 stars
happy123 - 1 year ago
originally posted on alaffia.com
I bought this shampoo (and accompanying conditioner) after trying the Curly Girl Method, and I'm so glad I did! It lathers great, smells beautiful, cleans my scalp well. My curls are no longer dried and frizzy. I love this company, and everything it stands for, and I'm so happy to have found a shampoo that works for me!
2 guests found this review helpful. Did you?

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