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All About Them : Grow Your Business by Focusing on Others (Hardcover) (Bruce Turkel)

All About Them : Grow Your Business by Focusing on Others (Hardcover) (Bruce Turkel) - image 1 of 1

About this item

Turkel, a branding, marketing, and advertising specialist, contends that companies need to become customer-centric when creating a brand and that the most successful brand messages are about the customers. He describes how to shift from being company-centric to customer-centric and discusses the use of storytelling, brand authenticity and transparency, the difference between content and context, brand communication, personal branding, finding a brand's authentic truth, and other topics. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 291
Genre: Business + Money Management, Self Improvement
Sub-Genre: Personal Growth / General
Format: Hardcover
Publisher: Perseus Books Group
Author: Bruce Turkel
Language: English
Street Date: September 6, 2016
TCIN: 51409938
UPC: 9780738219202
Item Number (DPCI): 248-20-7601
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