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All About Them : Grow Your Business by Focusing on Others; Library Edition (Unabridged) (CD/Spoken Word)

All About Them : Grow Your Business by Focusing on Others; Library Edition (Unabridged) (CD/Spoken Word) - image 1 of 1

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The best companies and most successful salespeople live by a three-word mantra—"it’s all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

Edition: Unabridged
Number of Pages: 6735
Genre: Business + Money Management, Self Improvement
Format: AudioCD
Publisher: Brilliance Audio Lib Edn
Author: Bruce Turkel
Language: English
Street Date: September 6, 2016
TCIN: 51541820
UPC: 9781522651642
Item Number (DPCI): 248-23-2882

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