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Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Black Brown - 0.24 fl oz

Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Black Brown - 0.24 fl oz - image 1 of 3Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Black Brown - 0.24 fl oz - image 2 of 3Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Black Brown - 0.24 fl oz - image 3 of 3
Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Black Brown - 0.24 fl oz - image 1 of 3
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About this item

At a glance

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Clean
No Added Fragrance
No Added Fragrance

Highlights

  • 4-in-1 formula maximizes your lashes with volume, length, definition and conditioning
  • Made with lash-loving Keratin
  • Hypoallergenic and ophthalmologist tested to be suitable for sensitive eyes
  • Available in 3 shades and Waterproof

Specifications

Suggested Age: 13 Years and Up

Health Facts: No fragrance added, aluminum-free, Sulfate-free, phthalate-free

Color Family: Black

Color Palette: Dark Tones

Beauty Purpose: Thickening, Volumizing, Lengthening

TCIN: 17444473
UPC: 309978588030
Item Number (DPCI): 052-01-0001

Description

Almay Multi-Benefit Mascara gives your lashes that movie star look with a unique 4-in-1 formula to condition, thicken, lengthen and define. You'll feel confident and comfortable all day with this lash-loving Keratin formula. Available in 3 shades and a waterproof version, this multi-benefit mascara is also ophthalmologist tested to be suitable for sensitive eyes and contact lens wearers.

How to apply: Brush lashes from base to ends with a long, sweeping stroke of color. Use brush tip on lower lashes.

Precautions: Never use any eye cosmetic if your eye in injured, irritated, infected, or scratched. Consult an eye doctor immediately in case of injury. To safeguard Almay purity, always handle and apply in a careful and sanitary manner. Do not add anything to the mascara. Do not share with others.
Clean
Clean
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
No Added Fragrance
No Added Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
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Guest Ratings & Reviews

2.5 out of 5 stars with 49 reviews
50% would recommend
20 recommendations
long lasting: 4.2 out of 5
easy to apply: 4.1 out of 5
easy to remove: 4.2 out of 5
value: 3.3 out of 5
quality: 3.7 out of 5

Review images (8)

Disappointment

1 out of 5 stars
Jans - 10 days ago
originally posted on almay.com
I bought this product a month ago. As a contact wearer I often choose Almay mascara as it doesn't bother my lenses. This mascara is a gloppy mess as it comes out of the tube. It requires scrapping the wand on the lip of the tube - but that still doesn't resolve the issue.
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WORST MASCARA EVER

1 out of 5 stars
Adro - 25 days ago
originally posted on almay.com
I have never written a review on ANYTHING before but people need to know that this is a waste of money. Worst flaking ever! It also claims to be good for sensitive eyes but the base of my eyelashes become so itchy and remain swollen for days even after washing off. I always uses the non waterproof kinds of mascara and they never flake like this. So in addition to the skin irritation the flakes fall in my eye with every blink. It also does nothing for enhancing eyelashes and comes out very uneven. Please don't waste your time or money and spare your eyes some pain.
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Try another product

1 out of 5 stars
Morsels - 26 days ago
originally posted on almay.com
I bought this a week ago and have used if daily. It flakes all over my eyes by mid afternoon. I was so disappointed. I have used the thickening mascara for years and loved it. I have used the Almay mascara forever, but this stuff was terrible. They didn't have any of my usual so I tried this, big mistake.
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Clumpy

1 out of 5 stars
never again - 1 month ago
originally posted on almay.com
Mascara clumps on both ends of the brush and on the eyelashes. Going back to my previous mascara by another manufacturer!!!
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Love It

5 out of 5 stars
Lora yyz - 1 month ago
originally posted on almay.com
This is a very good mascara. No clumping, no flaking, easy to remove with Clinique Take the Day Off. It lengthens quite well with only one coat. Most importantly it caused no itching, redness or irritation. It’s the only mascara I have tried in years that I have been able to use. Will definitely be buying again.
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New Favorite

5 out of 5 stars
Cindee - 1 month ago
originally posted on almay.com
I’ve used Almaty in the past and I liked it but wasn’t in love with it. So for years I have tried several high end and lots of. Drug store mascara. I just thought I try this new for me Almay Benifit mascara. I love this product!!! My lashes aren’t great but I look like I have fakes with this product!!! It also stays put and no more transfer under my eyes come evening time. My new go to! Please don’t ever change!!!
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A welcomed surprise!

5 out of 5 stars
Little Nel - 1 month ago
originally posted on almay.com
I bought this because I had an allergic reaction to Loreal’s lash paradise and thought Almay to be hypoallergenic. Long story short this is one of the best mascaras I have ever used (even compared to high end brands). I always use waterproof to prevent smearing and this definitely stays put all day. Goes on lashes beautifully. Not flaky nor clumpy. The tube opening holds back enough product without letting globs of mascara like big sexy brand and lash paradise. Love this product
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Awful! Never comes off.

1 out of 5 stars
Gretel - 1 month ago
originally posted on almay.com
I bought this product to replace my normal multi benefit mascara that I loved. It wasn’t obvious it was waterproof on the packaging - my mistake. It was however impossible to remove. Photo 1 shows the 2 mascaras next to each other. Photo 2 shows after rinsing and rubbing with warm water. Photo 3 shows washing and rubbing with soap. Photo 4 shows rubbing with mineral oil. The only way I could get this off my lashes was to scrape each lash with my fingernails.
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