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Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Blackest Black - 0.24 fl oz

Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Blackest Black - 0.24 fl oz - image 1 of 3Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Blackest Black - 0.24 fl oz - image 2 of 3Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Blackest Black - 0.24 fl oz - image 3 of 3
Almay Multi-Benefit Eye Mascara - 4-in-1 Formula Blackest Black - 0.24 fl oz - image 1 of 3
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About this item

At a glance

Clean
Clean
No Added Fragrance
No Added Fragrance

Highlights

  • 4-in-1 formula maximizes your lashes with volume, length, definition and conditioning
  • Made with lash-loving Keratin
  • Hypoallergenic and ophthalmologist tested to be suitable for sensitive eyes
  • Available in 3 shades and Waterproof

Specifications

Suggested Age: 13 Years and Up

Health Facts: No fragrance added, aluminum-free, Sulfate-free, phthalate-free

Color Family: Black

Color Palette: Dark Tones

Beauty Purpose: Thickening, Volumizing, Lengthening

TCIN: 17443198
UPC: 309978588016
Item Number (DPCI): 052-01-0003

Description

Almay Multi-Benefit Mascara gives your lashes that movie star look with a unique 4-in-1 formula to condition, thicken, lengthen and define. You'll feel confident and comfortable all day with this lash-loving Keratin formula. Available in 3 shades and a waterproof version, this multi-benefit mascara is also ophthalmologist tested to be suitable for sensitive eyes and contact lens wearers.

How to apply: Brush lashes from base to ends with a long, sweeping stroke of color. Use brush tip on lower lashes.

Precautions: Never use any eye cosmetic if your eye in injured, irritated, infected, or scratched. Consult an eye doctor immediately in case of injury. To safeguard Almay purity, always handle and apply in a careful and sanitary manner. Do not add anything to the mascara. Do not share with others.
Clean
Clean
Your clear choice for clean.  Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
No Added Fragrance
No Added Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
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Guest Ratings & Reviews

2.5 out of 5 stars with 21 reviews
80% would recommend
5 recommendations
long lasting: 4.8 out of 5
easy to apply: 5 out of 5
easy to remove: 4 out of 5
value: 5 out of 5
quality: 4.8 out of 5

Not for me

1 out of 5 stars
Sensitive eyes - 3 months ago
originally posted on almay.com
Made my eyes water all day, I tired it twice to make sure it was the mascara.
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Terrible product!!

1 out of 5 stars
Monica5007 - 3 months ago
originally posted on almay.com
I used Almay’s One Coat mascara for 20 years. It was supposed to be gentle on eyes and lashes and good for contact wearers. It was a great product. One Coat disappeared from the store shelves a couple years ago so I have been choosing other Almay mascara products. I recently bought Almay’s Multi-Benefit mascara. It is a terrible product. The length of the wand is too long. I’m always getting mascara in my hair applying it. The diameter of the brush is too big to apply on bottom and smaller inner eyelashes without making a mess. The product smells like chemicals. It is gloopy and globby. It doesn’t go on nice, it puts sticky clumps of mascara on lashes—dreaded tarantula eyelashes. The worst is that it smears and sheds fibers and flecks of mascara under my eyes throughout the day. I don’t have time to worry that I look like a raccoon. I can’t imagine ever wearing this product with contacts. So Almay, this is where we part ways. You lost a multi-decade costumer today.
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Almay Multi-Benefit Mascara

5 out of 5 stars
Anonymous - 4 months ago
originally posted on almay.com
I LOVE this product ( in the blue wand). I don't understand all the negative reviews! This mascara has been a real blessing for me..it doesn't flake, doesn't irritate my sensitive eyes, is most certainly buildable and goes on smoothly. It washes off easily and leaves no racoon eyes, even if left on overnight. It is extremely superior to the one that comes in the turquoise wand (sorry Almay), and pray it will be available forever!
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I love it <3

5 out of 5 stars
CarinaH - 4 months ago
originally posted on almay.com
I was quite surprised to see all these negative reviews, as i am super happy with mine, i use blackest black and dark brown. I got my first Multi Benefit Mascara as a fee sample with an order of contactlenses 2 or 3 years ago. When i was about to throw it away with the other free samples a colleague saw it and told me that she is already using it and that it is the best mascara when you wear contacts, so i gave it a try. I have tried many brand mascaras as well in that time, but none have proven as good for me as this one. No irritated eyes, almost no panda eyes in the morning when i dont remove my make-up before sleep, no little black particles smeared on my contacts that burn in my eyes, a good amount of volume and lennth even on my really short lashes. I love it, and i will stay with it .
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Worst Product You Ever Produced!

1 out of 5 stars
ParkRidge gal - 4 months ago
originally posted on almay.com
I was disappointed to discover that your waterproof mascara was discontinued. I've used it for years - no clumping and it applied so easily. Then I tried Almay's Multi-Benefit Mascare and it is so clumpy and so difficult to apply without wiping the clumps off. It should be completely changed and taken off the market.
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Terrible Product!

1 out of 5 stars
Kimmer - 5 months ago
originally posted on almay.com
I have to be careful of the mascara that I buy due to sensitive skin. I have used Almay for years and thought that I would try the Multi-Benefit mascara. The product flakes off if you blink your eyes! I end up wiping the product off when I am trying to get it out from under my eyes. Does not add any volume or length. Not sure what the "benefits" are supposed to be.
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Not for Sensitive Eyes

1 out of 5 stars
MZCUTIE - 5 months ago
originally posted on almay.com
The mascara covers well. My issue is this mascara has fibers in the product to lenghten your lashes. Once the lashes dry, the fibers flake off an irritate the eyes. I've had to discontinue use and look for another mascara for sensitive eyes
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The WORST!

1 out of 5 stars
Carebear 12345 - 5 months ago
originally posted on almay.com
Globby. makes your eyes look like spider legs. Flakes off in clumps. Horrible for contact lens wearers. Will never buy again. Threw out after two weeks. Bring back the old formula!
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