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$11.79When purchased online
About this item
At a glance
Clean
Hypoallergenic
Sensitive Skin
Dry Skin
Non-Comedogenic
Combination Skin
Mature Skin
Highlights
- Our anti-aging foundation adjusts to match your skin tone, helps minimize the look of lines, and protects with SPF 20
- Lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade
- Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
- As always, our clean foundation is dermatologist tested, non-comedogenic, hypoallergenic, fragrance free, and cruelty free
Specifications
Suggested Age: 15 Years and Up
Health Facts: Hypoallergenic, Noncomedogenic
Color Finish: Satin, Matte
Color Palette: Dark Tones
Product Form: Liquid
Cosmetic Coverage: Light, Buildable
Skin Tone: Deep Tan
Skin Undertone: Warm
Beauty Purpose: Sun Protection
Recommended Skin Type: Combination, Sensitive, Dry, Mature
Net weight: 1 fl oz (US)
SPF: 20
Features: Non-Comedogenic, Blendable
TCIN: 52499279
UPC: 309978862048
Item Number (DPCI): 052-01-0091
Origin: Made in the USA and Imported
Description
Meet the intuitive foundation that adjusts to match your skin tone. It helps minimize the look of lines and protects with SPF 20. Our anti-aging foundation doesn't just make lines less of a bother by helping to minimize their appearance but it makes matching your foundation shade to your face extraordinarily simple. The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin. The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free color you desire. We’re looking out for your skin, Smart Shade Anti-Aging Skintone Matching Makeup has SPF 20 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free.
How to Use:
Use your fingers to simply dot on and blend Smart Shade Anti-Aging Skintone Matching Makeup onto your skin for a natural-looking finish that's the ideal shade for your skin tone.
Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish.
How to Use:
Use your fingers to simply dot on and blend Smart Shade Anti-Aging Skintone Matching Makeup onto your skin for a natural-looking finish that's the ideal shade for your skin tone.
Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Hypoallergenic
Designed to minimize the possibility of an allergic response.Sensitive Skin
Recommended for Sensitive Skin.Dry Skin
Recommended for Dry Skin.Non-Comedogenic
Non-Comedogenic.Combination Skin
Recommended for Combination Skin.Mature Skin
Recommended for Mature Skin.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, aqua/water/eau, dimethicone, phenyl, trimethicone, silica, peg-9 polydimethylsiloxyethyl dimethicone, trimethylsiloxysilicate, zinc oxide, [nano] butylene glycol, methyl methacrylate crosspolymer, titanium dioxide [nano], nylin-12 tribehenin dimethicone/peg-10/15 crosspolymer glycerin, hydrolyzed rinse protein, laminaria japonica extract, macrocystis pyrifera (kelp) extract, melanin, nereocystis luetkeana extract, niacinamide, oligopeptide-24 palmitoyl hydroxypropyltrimonium amylopectin/glycerin crosspolymer, palmitoyl tripeptide-5,piusm sativum (pea) extract prunus amygdalus dulcis (sweet almond) seed extract, saccharomyces/magnesium ferment, saccharomyces/potassium ferment, sodium hyaluronate, tocophenyl acetate, alumina, dipropylene glycol, disteardimonium hectorite, ethylene brassylate, hydrogen dimethicone, laureth-7, magnesium sulfate, maltodextrin, methicone, pentylene glycol, polyester-1, polyglyceryl-3 diisostearate, polysilicone-11, silican dimethyl; silylate, sodium citrate, tetrasodium edta, tocopherol triethoxycaprylylsilane, triethyl citrate, ethylparaben, methylparaben, phenoxyethanol, may contain [+/-: iron oxides (ci 77491, ci 77492, ci 77499), mica titanium dioxide (ci 77891)].
Shipping details
Estimated ship dimensions: 0.81 inches length x 1.88 inches width x 4.5 inches height
Estimated ship weight: 0.094 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, Guam (see also separate entry under GU), United States Minor Outlying Islands, American Samoa (see also separate entry under AS)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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60% would recommend
56 recommendations
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Matches my skin perfectly
5 out of 5 stars
carlak32 - 28 days ago
originally posted on influenster.com
Like wearing this makeup did not feel heavy. The color match was perfect, I thought it was going to be to dark but it was spot on. I will buy this again
Actually Obsessed
5 out of 5 stars
addyb18 - 1 month ago
originally posted on influenster.com
I’ve been using this product for YEARS and i will never stop using it! I love how it perfectly matches my skin. It is the perfect light foundation and base layer for your makeup!
My best light is life
5 out of 5 stars
Cozzmoaz - 3 months ago
originally posted on almay.com
I am in my 40s and was struggling to find a foundation that blended well stayed on and didn't cause breakouts. This is it! I like the silver one the gold one I didn't like at all. Please keep making this. It's my SPF and foundation everyday!
Will Never Go Back To Old
5 out of 5 stars
WYCAT2023 - 3 months ago
originally posted on almay.com
I bought this foundation a week ago after trying so many different brands and shades. They were always either too dark or too light and no matter what I tried I couldn't find a match until NOW!! I stay tan year round and bought the Straight Up Medium 300 and it blew my mind. Blended perfectly and I finish with a light dusting of bronzer where needed. Perfection!!
Easy to use, workable shade
4 out of 5 stars
julesd12 - 4 months ago
originally posted on influenster.com
I find this product very easy to use, it doesn't feel sticky or heavy and goes on easily with a beauty blender. I have a fair amount of dark spots on the side of my face, it covers them very nicely. The Smart Shade technology is interesting - I am not sure if this was the correct shade for me. I felt as if I looked a bit pale - I may try the next shade up.
Lightweight
5 out of 5 stars
cherylh87 - 4 months ago
originally posted on influenster.com
I don’t normally wear make up because I don’t like the heavy feeling that most foundations have. This product was super easy to use and is so wearable! I don’t feel like I have anything on my face at all! I combined this with the companion concealer and my rosacea barely shows through! I am so happy!
Gray cast for darker tones
3 out of 5 stars
tamarah24 - 4 months ago
originally posted on influenster.com
I was super excited to try this product because I am a big fan of SPF in a foundation. I like the packaging, although the white feels a little bland. When I first squeezed it out of the tube, I thought the product was expired because it was so gray! I started to blend it and then it began to resemble more of the color expected. It goes on a little heavier than lotion, but was relatively easy to apply. However, I still feel like the tone still has a gray cast? It gives the color more of a cool tone which washes me out a bit. I like the way it feels on my sling, but I’m not sure about the finish.
A surprising clearance
5 out of 5 stars
Margaux - 4 months ago
I bought this cause it was marked down to $3 but when I used it unsure if I’d like it. Whoa. It’s like whoa! Love this concealer! I hope it wasn’t marked down cause it’s going to not be available anymore cause it’s da bomb. Best big box concealer I’ve ever used.
Made me look anemic
1 out of 5 stars
Would not recommend
Ash - 4 months ago
No coverage at all in this product. didnt cover redness, made me look more pale..not impressed at all.
Almay
5 out of 5 stars
tarat79 - 6 months ago
originally posted on influenster.com
Make up just how is should be. The lightness and effectiveness of this is good. Price is also good and I will recommend it
Love!!!
5 out of 5 stars
catier5 - 7 months ago
originally posted on influenster.com
Absolutely love this stuff. This one I got is empty I have been carrying it in my purse meaning to go get more because my face feels naked without it. It blends out to your perfect skin tone!! Highly recommend!
Ghost white
1 out of 5 stars
Fair but not ghostly! - 8 months ago
originally posted on almay.com
I'm very confused about this product. It does not change color AT ALL on me, despite repeated attempts to "blend", shaking it, etc.. Perhaps bc I bought pale? The only use of this would be to be a ghost for Halloween
"100" is white-ivory
5 out of 5 stars
WestCoastPam - 8 months ago
originally posted on almay.com
Seems like every make-up brand's ivory color foundation is always too dark for those of us with super pale skin — even the lightest ivory shades can make me look like I just got a bad spray tan. But Almay's Smart Shade in "100" is the exception and is absolutely perfect for me. Used lightly, it covers well with a soft looking white-ivory tone, and stays on all day. I love this foundation/color and I hope it stays in Almay's product line for years to come.
Personal info
Skin tone:
Dark
Skin type:
Normal
Skin concern:
Aging,
Uneven skin tone
Hair color:
Black
Eye color:
Brown
Not for women of color
1 out of 5 stars
Would not recommend
Vona - 8 months ago, Verified purchaser
This doesn't blend well of deeper skin tones.
Personal info
Skin type:
Combination
Eye color:
Grey
Skin tone:
Light
Skin concern:
Sensitivity,
Aging
Hair color:
Red
Good coverage
5 out of 5 stars
Would recommend
Sunny - 8 months ago, Verified purchaser
I discovered this foundation when mine was discontinued - great natural coverage but I wish the ingredients were cleaner
Personal info
Eye color:
Blue
Hair color:
Blonde
Skin type:
Normal
Skin concern:
Sensitivity,
Aging,
Dark circles
Skin tone:
Light
Nope
2 out of 5 stars
Would not recommend
Milly - 8 months ago, Verified purchaser
Does not give true skin tone, looked more orange than anything natural
Works Great For Me
5 out of 5 stars
Charity92 - 8 months ago
originally posted on almay.com
I started using this many years ago now. I was always looking for a lightweight foundation that wouldn't cling to my skin but would give me a little coverage. This is perfect! It matches my fair skin tone (My Best Light 100) better than any other foundation I've ever tried, even after being professionally matched to foundations! I hope this never gets discontinued!
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Acne,
Redness,
Sensitivity,
Uneven skin tone
Hair color:
Brunette
Eye color:
Grey
Looks good feels bad
4 out of 5 stars
Would recommend
Lwkitt3n - 9 months ago, Verified purchaser
I like the way it looks, hate the way it feels. Like rubbing sand into my skin
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Medium
Skin concern:
Aging,
Sensitivity
Skin type:
Combination
Not what I expected
3 out of 5 stars
Would not recommend
GRACE - 9 months ago, Verified purchaser
Said makeup on the label Not I would like to return it
Amazing Skintone Matching makeup!
5 out of 5 stars
lisafa5c9 - 10 months ago
originally posted on influenster.com
So I’ve been looking for a tinted moisturizer or a tinted SPF that gives me a bit of coverage instead of just wearing my powder foundation which is what I normally wear. In NY the heat and humidity has been awful that the last thing I wanna do it pile on powder. I was intrigued my Almays Smart Shade Skintone matching makeup so I bought it in the shade 100 Pale My best light. It’s was exactly what I was looking for, it’s lightweight and moisturizing and when I first applied it to my skin it was white until you blend it out and it matched my skin perfectly! It also has anti aging benefits as well as SPF 15. Great product