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Almay Smart Shade Concealer - Light/Medium

Almay Smart Shade Concealer - Light/Medium - image 1 of 4Almay Smart Shade Concealer - Light/Medium - image 2 of 4Almay Smart Shade Concealer - Light/Medium - image 3 of 4Almay Smart Shade Concealer - Light/Medium - image 4 of 4
Almay Smart Shade Concealer - Light/Medium - image 1 of 4
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About this item

At a glance

Clean
Clean
Sensitive Skin
Sensitive Skin
Dry Skin
Dry Skin
Non-Comedogenic
Non-Comedogenic
Combination Skin
Combination Skin
Normal Skin
Normal Skin
Acne-Prone Skin
Acne-Prone Skin

Highlights

  • Breakthrough shade-sensing beads melt to match your skin tone
  • Lightweight with matte finish
  • Instantly transforms to your perfect shade when blended into skin
  • Perfect for concealing minor imperfections and dark circles
  • Fragrance-free and hypoallergenic

Specifications

Suggested Age: 16 Years and Up

Health Facts: Aluminum-free, hypoallergenic, phthalate-free, noncomedogenic, no fragrance added

Color Family: Beige

Color Finish: Matte

Color Palette: Medium Tones

Product Form: Liquid

Cosmetic Coverage: Light

Skin Tone: Light

Beauty Purpose: Concealing

Recommended Skin Type: Acne-prone, sensitive, normal, dry, combination

Features: Blendable, Lightweight

TCIN: 12775223
UPC: 309973757028
Item Number (DPCI): 052-01-0051

Description

Blend away imperfections with ease with the Almay Smart Shade Skintone Matching Concealer. This lightweight liquid concealer is formulated with the latest in exclusive Almay Tonemimic shade-sensing bead technology - special shade-sensing beads that melt into the skin and match your unique tone for a flawless finish every time. Perfect for covering minor imperfections, acne and dark circles, this buildable coverage concealer is hypoallergenic, non-comedogenic and fragrance-free for sensitive skin. The blendable liquid formula of this shade-matching concealer will leave your skin with a smooth, natural matte finish every time.

How to use:
Squeeze small amount onto fingertips or applicator and dot under the eye or on face. Gently blend until desired coverage.

Complete your look with Almay Smart Shade Skintone Matching Makeup and top with Almay Loose Finishing Powder.
Clean
Clean
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Sensitive Skin
Sensitive Skin
Recommended for Sensitive Skin.
Dry Skin
Dry Skin
Recommended for Dry Skin.
Non-Comedogenic
Non-Comedogenic
Non-Comedogenic.
Combination Skin
Combination Skin
Recommended for Combination Skin.
Normal Skin
Normal Skin
Recommended for Normal Skin.
Acne-Prone Skin
Acne-Prone Skin
Recommended for Acne-Prone Skin.
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Guest Ratings & Reviews

4.0 out of 5 stars with 16 reviews
88% would recommend
8 recommendations
long lasting: 4.3 out of 5
easy to apply: 4.5 out of 5
easy to remove: 4.7 out of 5
quality: 4 out of 5
value: 4.3 out of 5

Ideal Shade

5 out of 5 stars
Jewel23 - 1 month ago
originally posted on almay.com
I brought and was Amazed at how it colored my dark circles and some hyperpigmentation on my cheeks . I am hard to match and it was a total match for my face.
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(no review title)

2 out of 5 stars
Would not recommend
Sarah - 2 months ago
I like the consistency but it really doesn't blend well - turns orange with some products. It's also really cakey...I used it twice
easy to apply: 3 out of 5
easy to remove: 3 out of 5
long lasting: 3 out of 5
value: 2 out of 5
quality: 2 out of 5
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covers nothing

1 out of 5 stars
evla - 4 months ago
originally posted on almay.com
I bought this because I like the Smart Shade foundation and thought this would pair well. Wrong. It conceals nothing and does not blend with my skin tone. It's going in the trash.
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Cakey when builded

2 out of 5 stars
Wooka1127 - 5 months ago
originally posted on almay.com
I got this a few week ago hearing about it a lot and it was definitely NOT a favorite. The coverage is very light, and and gets cakey if you build it for more than 2 layers. It always needs a primer or it will look very noticeable as makeup should not be. After only 6-8 hours it stratifies on my face even with primer, and setting powder. I will not be repurchasing this product
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(no review title)

5 out of 5 stars
Would recommend
SueM - 5 months ago, Verified purchaser
Easy to apply. I have sensitive skin and this works great. Covers dark circles nicely, will definitely buy again.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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great

5 out of 5 stars
lola - 5 months ago
originally posted on almay.com
it’s verry simpel to use and is super soft for the skin
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I love it

5 out of 5 stars
Would recommend
Patty - 6 months ago, Verified purchaser
I love it. High coverage, it doesn’t break like others. I am using it every day
easy to apply: 5 out of 5
long lasting: 5 out of 5
value: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
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Satisfied

4 out of 5 stars
Would recommend
faith - 1 year ago, Verified purchaser
Very smooth and covers well
easy to apply: 4 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
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