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Alternate Reality Games : Gamification for Performance (Paperback) (Charles Palmer)

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About this item

Alternate Reality Games (ARGs) are transmedia experiences embedded into the practices of employees and organizations to achieve engagement and immersive learning beyond that achieved in formal training and communication approaches. From novice to professional game designer, this book leads the reader through the fundamentals by defining Alternate Reality Games (ARGs), citing examples and identifying business challenges that can be addressed. Finally, the reader is given guidelines for creating their own ARG within the changing landscape of training technologies and gamification.

Number of Pages: 118
Genre: Business + Money Management, Computers + Internet
Sub-Genre: Computer Graphics / Game Programming + Design, Human Resources + Personnel Management
Format: Paperback
Publisher: Taylor & Francis
Author: Charles Palmer
Language: English
Street Date: April 1, 2016
TCIN: 50862967
UPC: 9781498722384
Item Number (DPCI): 248-12-1378
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