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Alternate Reality Games : Gamification for Performance (Paperback) (Charles Palmer)
About this item
Alternate Reality Games (ARGs) are transmedia experiences embedded into the practices of employees and organizations to achieve engagement and immersive learning beyond that achieved in formal training and communication approaches. From novice to professional game designer, this book leads the reader through the fundamentals by defining Alternate Reality Games (ARGs), citing examples and identifying business challenges that can be addressed. Finally, the reader is given guidelines for creating their own ARG within the changing landscape of training technologies and gamification.