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American Sports in an Age of Consumption : How Commercialization Is Changing the Game (Paperback) (Cory

American Sports in an Age of Consumption : How Commercialization Is Changing the Game (Paperback) (Cory - image 1 of 1

About this item

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.
Number of Pages: 195
Genre: Sports + Recreation, Social Science
Sub-Genre: Sports
Format: Paperback
Publisher: McFarland Publishing
Author: Cory Hillman
Language: English
Street Date: July 13, 2016
TCIN: 50781243
UPC: 9780786498888
Item Number (DPCI): 248-11-2253
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