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Analyzing Children's Consumption Behavior : Ethics, Methodologies, and Future Considerations (Hardcover)

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This volume draws on data from Indonesia, Portugal, Brazil, and China to discuss the ethics and methods for marketing products to children. It addresses consumer perception about future anticipation, the role of autobiographical memory, brand loyalty, the concept of a living brand, the use of a neural network topology to understand consumer behavior, brand relationship, the characteristics of children's products, strategies for conveying marketing information, and case studies of smoking, healthy eating, food marketing, and other topics. Annotation ©2016 Ringgold, Inc., Portland, OR (
Number of Pages: 277.0

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