Loading, please wait...

product description page

Analyzing Qualitative Data : Systematic Approaches (Paperback) (H. Russell Bernard & Amber Wutich & Gery

Analyzing Qualitative Data : Systematic Approaches (Paperback) (H. Russell Bernard & Amber Wutich & Gery - image 1 of 1

About this item

Through the use of real-life social science examples, Analyzing Qualitative Data: Systematic Approaches Second Edition  by H. Russell Bernard, Amber Wutich and Gery W. Ryan, walks upper-division undergraduate to graduate students through the steps of collecting and analyzing qualitative data. Rather than cover data collection in separate chapters isolated from analysis techniques, the authors pair each data collection technique with the appropriate analytic method. The authors first cover word-based techniques (such as KWIC, word counts, componential analysis, taxonomies, mental maps, and semantic networks.) They next cover discovery techniques (grounded theory, schema analysis, sequential analysis, and analytic induction) followed by confirmatory techniques (tables and matrices, classic content analysis, content dictionaries, and ethnographic decision modeling.) In the last section of the book, the authors tackle philosophical issues related to sampling, reliability and validity as well as how to select the appropriate software. Carefully crafted exercises will provide readers with experiences for practicing the concepts in each chapter. This book will provide readers with not only the most complete information on doing qualitative collection and analysis, but a guide to selecting among the complete variety of qualitative techniques.
Number of Pages: 552
Genre: Social Science
Sub-Genre: Research
Format: Paperback
Publisher: Sage Pubns
Author: H. Russell Bernard & Amber Wutich & Gery W. Ryan
Language: English
Street Date: July 29, 2016
TCIN: 51158255
UPC: 9781483344386
Item Number (DPCI): 248-16-6702
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
MSRPReg: $78.00 Save $3.90 (5% off)
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.