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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Hardcover)

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This book reports on the uses of social media in many industries, such as journalism, information technology, education, sports, and the airline industry. International contributors come from fields such as financial markets, mechanical engineering, organizational management, systems, and communication policy. Some topics examined include management of social media initial public offerings, social media and citizenship, social media for growing collective intelligence in online communities, and the Irish radio industry’s appropriation of Facebook for commercial growth. Other subjects are the role of social media in shaping marketing strategies in the airline industry, and social media and marketing practice. B&w screenshots and charts are included. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 524.0
Genre: Computers + Internet
Series Title: Advances in E-business Research
Format: Hardcover
Publisher: Igi Global
Language: English
Street Date: August 4, 2016
TCIN: 51711092
UPC: 9781522505594
Item Number (DPCI): 248-30-0382

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