$19.99When purchased online
About this item
At a glance
Clean
Target Zero
Cruelty Free
No Synthetic Fragrance
Dye-Free
Gluten Free
Non-GMO
Vegan
Contains Vitamin C
Women Owned Brand
Sensitive Skin
Oily Skin
Dry Skin
Combination Skin
Normal Skin
Acne-Prone Skin
Highlights
- A restorative, nutrient-rich Vitamin C serum.
- Features wonder antioxidant Kakadu Plum to promote skin wellness.
- Boasts a 14% Vitamin C concentration to super-serve skin.
- Hydrates, renews and soothes skin for a healthy glow.
- Offers softening and balancing benefits.
- Use as needed to promote a radiant complexion.
Specifications
Scent: Unscented
Health Facts: Phthalate-Free, Paraben-Free, Dye-Free, Contains Vitamin C, Artificial Fragrance-Free, Non-Toxic, Vegan
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Soothing, Deep Hydration
Industry or Government Certifications: Non-GMO Project Verified
Recommended Skin Type: Combination, Normal, Acne-Prone, Dry, Sensitive, Oily
Net weight: 2 Ounces
TCIN: 83359755
UPC: 850009465405
Item Number (DPCI): 037-05-6276
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Enliven your complexion with APTO Kakadu Plum Serum, featuring a 14% concentration of skin wonder Vitamin C. Featuring antioxidant-rich Kakadu Plum, this lush serum revitalizes skin to deliver a lit-from-within glow. Ideal for even sensitive skin, it soothes and balances, setting the stage for radiance while offering softening benefits. Integrate it into your facial skincare regimen to boost brightness and renew the look of skin. Packing is 50% post-recycled content (PCR) Packaging switched from plastic to paper, aluminum, steel, or glass
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF, USP or Informed Choice to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free.• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero:
1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packagingCruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.Non-GMO
A product that has an on-pack third-party certification or an unqualified statement that the product is non-GMO.Vegan
A product that has an on-pack unqualified independent third-party certification or a statement that the entire product (not individual product components) is vegan. Contains Vitamin C
Contains Vitamin C.Women Owned Brand
Target recognizes Women owned brands as Women’s Business Enterprise National Council (WBENC) certified enterprises that are at least 51% Women owned, operated and controlled.Sensitive Skin
Recommended for Sensitive Skin.Oily Skin
Recommended for Oily Skin.Dry Skin
Recommended for Dry Skin.Combination Skin
Recommended for Combination Skin.Normal Skin
Recommended for Normal Skin.Acne-Prone Skin
Recommended for Acne-Prone Skin.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua, magnesium ascorbyl phosphate, propanediol, glycerin, tocopheryl acetate, prunus amygdalus dulcis oil, sodium ascorbyl phosphate, glyceryl caprylate, sclerotium gum, bisabolol, glycine soja oil, citrus aurantium dulcis peel oil, terminalia ferdinandiana fruit extract, limonene, caprylhydroxamic acid, cardiospermum halicacabum flower/leaf/vine extract, glyceryl undecylenate, phytic acid, lactic acid, tilia cordata flower extract, trigonella, foenum-graecum seed extract, nelumbo nucifera leaf extract, nephelium lappaceum peel extract.
Shipping details
Estimated ship dimensions: 4.7 inches length x 1.43 inches width x 1.29 inches height
Estimated ship weight: 0.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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78% would recommend
19 recommendations
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Susantidwell - 3 months ago
This is a very nice, thick serum that feels great going on and absorbs quickly. I've only used for about a month but have noticed that my skin is smoother and softer. The price is inexpensive especially since you get 2 oz instead of the usual 1 oz. My only complaint is the pump - it squirts everywhere and I have to cup my hand over it to corral and not waste the product. I will purchase again.
So hydrating
5 out of 5 stars
Would recommend
Dena - 8 months ago
loved this serum, it was super hydrating and pluming!
Vitamin C to thr rescue!
5 out of 5 stars
Would recommend
ourgoldenhaze - 10 months ago
I love this serum! I used up the entire bottle while I was pregnant and definitely helped my skin stay radiant and plump. I recommend that everyone try this serum and add it to their skincare routine. Vitamin C is a must. Also, I love that the packaging is environmentally friendly!
love this product!
5 out of 5 stars
Would recommend
Hannah - 11 months ago
I had been looking for a good serum, & this one is perfect! Smells good and has made a huge difference on my skin- love it!
Smells so amazing!
5 out of 5 stars
Would recommend
Gabrielle - 1 year ago
this smells so amazing! I have very sensitive skin and have had zero issues with this. my skin glows when I wear this. the perfect serum to put on in the morning. I love it!
Not great
1 out of 5 stars
Would not recommend
dan98723 - 1 year ago, Verified purchaser
Weird smell and grainy, I don’t know if I got a bad batch or if it is always like this?
Watery & Gritty
1 out of 5 stars
Would not recommend
Rebekah - 1 year ago, Verified purchaser
Huge disappointment! Watery and gritty. Not at all what I was hoping for.
Its Chunky
1 out of 5 stars
Would not recommend
ash - 1 year ago, Verified purchaser
Ive Only Used A Handful Of Vitamin C Serums But never Had One With Granuals in it. Not Something Id Expect From A Serum. Cant Use Under Makeup So Will Be Returning.
Disappointed
1 out of 5 stars
Would not recommend
Meli - 1 year ago, Verified purchaser
There Was Some Type Of Granular Pieces In My Serum, Similar To An Exfoliating Scrub. I Did Not Realize This Until I Started To Rub In, Which Ended Up Being Really Uncomfortable. I Was Really Excited To Try This Serum After Reading All The Great Reviews. I'm Guessing The Product Is Defective Since None Of The Reviews Have Mentioned Anything Like This. I Reached Out To APTO Twice And No One Has Responded So Unfortunately I'll Be Returning The Product To Target.
Cant get Enough of this Serum!!
5 out of 5 stars
Would recommend
Shawn F - 1 year ago, Verified purchaser
TEN Out OF TEN~Will Highly Recommend! I have been using the serum everyday as part of my morning skincare routine, and I love how it brightens my skin! I am thrilled it is now available at Target, as it is now even more accessible for me to purchase. Thank You APTO and the best store Target!!!
Dewy queen
5 out of 5 stars
Would recommend
RJ - 2 years ago
I love the serum! I have been using it every day before my make up and I noticed my skin has become dewy. Would purchase again
A Great, Affordable Vitamin C Serum!
5 out of 5 stars
Would recommend
Kris - 2 years ago
I love this serum -- it helps brighten my skin so much. It's a wonderful scent too. Highly Recommend!
Dewy skin
5 out of 5 stars
Would recommend
recommend - 2 years ago
This has got to be one of my new favorite serums. Ever since i’ve started using it it has left my skin feeling plump and dewy. Love the smell .
Great Everyday Serum
5 out of 5 stars
HG - 2 years ago
I love this serum. I have used it over a long period of time and found my skin to be brighter and visibly healthier! Great addition to my morning skincare routine.
You need kakadu plum in your life!
5 out of 5 stars
Greenpoint Gal - 2 years ago
I LOVE using this daily on my skin. I've definitely noticed a difference in my skins brightness and less breakouts since using this product. The price of this product also makes this a no brainer. You need this!
My favorite serum for a daily dewy glow!
5 out of 5 stars
Lu - 2 years ago, Verified purchaser
I fell in love with this serum recently and have been using it daily before moisturizer and makeup since! It makes my skin so dewy, which is perfect for prepping my super dry skin for makeup. I'm so happy to see that Target offers APTO products now, they're quickly becoming one of my favorite vegan skincare brands!
such a great addition to my routine!
5 out of 5 stars
lizb - 2 years ago
I’ve tried a LOT of vitamin c serums, and this is by far the best in terms of product quality and price. many higher end serums can be $60-70 for 1oz, and a lot of them use forms of vitamin c that oxidize quickly and smell bad. this serum smells like fruit, spreads evenly and absorbs easily and without tackiness, and it makes my skin look so bright. I highly recommend it and I’m thrilled it’s available at target now.
A must-have!
5 out of 5 stars
Jena - 2 years ago
The Kakadu Plum Serum is a must-have! I always apply this serum with Apto's moisturizer and my skin always looks so bright and dewy. Very absorbent and the applicator gives you just the right amount you need.
The best!
5 out of 5 stars
Would recommend
Somer - 2 years ago, Verified purchaser
I LOVE this serum! Every APTO item I’ve used is amazing and I am so glad they are now available at target.
my favorite pre moisturizer serum.
5 out of 5 stars
erin - 2 years ago
I normally apply this on AM and PM before my moisturizer. It smells delicious and is so thick, but not sticky.. always a go-to product of mine from APTO