Archetypes in Branding - by Margaret Hartwell & Joshua C Chen (Spiral Bound)

Name: Archetypes in Branding - by Margaret Hartwell & Joshua C Chen (Spiral Bound)
Brand: How Books
SKU: 1007265434
Price: 31.99 USD
Availability: InStock

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About this item

Highlights

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
About the Author: Margaret Hartwell is the author of Archetypes in Branding.
128 Pages
Art, Graphic Arts

Description

Book Synopsis

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

About the Author

Margaret Hartwell is the author of Archetypes in Branding.

Dimensions (Overall): 10.6 Inches (H) x 11.1 Inches (W) x 1.5 Inches (D)

Weight: 3.0 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 128

Genre: Art

Sub-Genre: Graphic Arts

Publisher: How Books

Theme: Branding & Logo Design

Format: Spiral Bound

Author: Margaret Hartwell & Joshua C Chen

Language: English

Street Date: September 13, 2012

TCIN: 1007265434

UPC: 9781440308185

Item Number (DPCI): 247-19-3817

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1.5 inches length x 11.1 inches width x 10.6 inches height

Estimated ship weight: 3 pounds

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