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Art of Opportunity : How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
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The Art of Opportunity offers a path toward new growth, providing the perspective and tools you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world's leading companies—this book provides you with the necessary tools to help you seize growth instead of chasing it. The research-based frameworks presented inThe Art of Opportunity merge business design thinking and strategic innovation to help change your growth paradigm, setting aside new products and new markets to focus instead on business innovation and the creation ofyour customer. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what 'opportunity' looks like in the first place.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.
The Art of Opportunity will help you:
- Start looking at business growth from a new perspective
- Create value for the customers, company and ecosystem
- Innovate strategically and design new business models
- Develop a new active business design thinking approach to innovation
Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective.The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.